Far from just a placeholder, your LinkedIn Profile Headline has an important job to do.
If adjusted to market you effectively, it can represent your personal brand and become an online promotional workhorse.
The most highly indexed part of your Profile (next to your name), your Headline allows recruiters and employers to locate you, based on the search terms or keywords you specify.
So if you’ve filled in only part of the Headline or let LinkedIn populate it with your current job title (the default value), you could be missing out on valuable traffic to your Profile. Don’t let that happen!
Instead, use as many of the 120 characters available in your Headline – ensuring that it represents your career level and personal brand, while distinguishing you from your competition.
Try the following formula when you’re stumped for an effective LinkedIn Headline that leverages your industry expertise, achievements, and keywords: Continue reading