How to Optimize Your Executive LinkedIn Profile for SEO

LinkedIn Profile SEOIn case you haven’t heard, LinkedIn now has 500+ million members – establishing itself as a hotbed of job search activity, with recruiters pursuing candidates and job seekers vying for attention from hiring decision-makers.

With such fierce competition, you’ll need to employ aggressive keyword and SEO strategies in order to be found for a choice job.

Here are the best ways to boost your findability on LinkedIn and optimize your Profile for SEO, including search algorithm strategy and keyword adjustments: Continue reading

A Fast Formula for a Powerful LinkedIn Headline

How to write your LinkedIn HeadlineFar from just a placeholder, your LinkedIn Profile Headline has an important job to do.

If adjusted to market you effectively, it can represent your personal brand and become an online promotional workhorse.

The most highly indexed part of your Profile (next to your name), your Headline allows recruiters and employers to locate you, based on the search terms or keywords you specify.

So if you’ve filled in only part of the Headline or let LinkedIn populate it with your current job title (the default value), you could be missing out on valuable traffic to your Profile. Don’t let that happen!

Instead, use as many of the 120 characters available in your Headline – ensuring that it represents your career level and personal brand, while distinguishing you from your competition.

Try the following formula when you’re stumped for an effective LinkedIn Headline that leverages your industry expertise, achievements, and keywords: Continue reading

How to Stop Your Work Anniversary Notifications on LinkedIn

Annoyed with the flood of “Congratulations!” notes on LinkedIn every time your work anniversary rolls around?

Try removing the Months on your jobs in the Experience section. Navigate to the job on LinkedIn, click the pencil icon to edit the dates, and select “Choose” instead of specifying the month. Hit Save and you’re done!

And don’t stop at this change if LinkedIn isn’t producing the results you want:

7 Phrases to Delete From Your LinkedIn Profile

How to Update Your LinkedIn Profile on The Sly

Are You Faceless on LinkedIn?

Write a Memorable, Knockout LinkedIn Profile Summary

The 5 Most Worthless Phrases in Your LinkedIn Headline

Is Your LinkedIn Photo a Joke?

In a nutshell, use the right type of message and content on LinkedIn to attract your target audience and keep the focus where you want it: on your qualifications.

Executive Resume Writing Services

Need a competitive edge in your job search? My clients win interviews at Fortune 500 firms including Citibank, Google, Disney, and Pfizer, plus niche companies, start-ups, and emerging industry leaders.

As an award-winning executive resume writer and a former recruiter, I create branded, powerful resumes and LinkedIn Profiles that position you as the #1 candidate.

Get in touch with me to experience the outstanding results I can bring to your career transition.

– Laura Smith-Proulx, CCMC, CPRW, CPBA, TCCS, COPNS, CIC, CTTCC

 

How to Double – And Triple! – Your LinkedIn Traffic With SEO

LinkedIn_SEOBuilt a LinkedIn Profile that doesn’t seem to be “working” for your job search?

You might not be drawing enough traffic to it.

Years ago, I realized that applying Search Engine Optimization (SEO) techniques on my Profile attracted more traffic. Applying my knowledge of web SEO and database optimization, I was able to draw a sizable audience on LinkedIn, with just a few tweaks based on what I noticed in the site’s search algorithms.

The good news? I’ve figured this out so YOU don’t have to — and it’s not as difficult as it sounds. Continue reading