LinkedIn Headline

A Fast Formula for a Powerful LinkedIn Headline

Far from being just a placeholder, your LinkedIn Profile Headline has an important job to do. If you’ve adjusted it to market you effectively, it can represent your personal brand and become an online promotional workhorse.

The most highly indexed part of your Profile (next to your name), your Headline allows recruiters and employers to locate you, based on the search terms or keywords you specify… so if you’ve filled in only part of the Headline or let LinkedIn populate it with your current job title (the default value), you could be missing out on valuable traffic to your Profile. Don’t let that happen!

Instead, use as many of the 120 characters available in your Headline – ensuring that it represents your career level and personal brand, while distinguishing you from your competition. Try the following formula when you’re stumped for an effective LinkedIn Headline that leverages your industry expertise, achievements, and keywords:

1 – Add your target job or position level, such as:

  • CEO
  • VP
  • Administrative Assistant
  • EVP
  • Developer
  • Call Center Rep
  • Account Rep

Here, you’ll want to use the shortened, commonly abbreviated version to conserve space. You can also add a similar title, particularly if you are targeting jobs at a similar level (for example, Director / VP or Receptionist / Administrative Assistant).

2 – Add your primary industry or job function.

Keep in mind that this should be a strong keyword that encompasses your industry (Consumer Products, Beverage, Manufacturing) or function (IT, Finance, Sales, Marketing, etc.). By doing so, you’re giving employers an idea of your main career path and background.

  • Operations
  • Technology
  • Front Desk
  • CPG
  • Manufacturing
  • IT
  • Accounting
  • Customer Service
  • Healthcare
  • Order Processing
  • Employee Relations
  • Billing

3 – Pull in your strongest areas of expertise.

Add at least one, if not several, keywords that represent your areas of strength (your superpower, so to speak), such as Profit Growth, Team Engagement, Consumer Insights, or New Sales Territories. Be sure to look at job postings in your field for ideas on desirable skills and competencies.

Look at these examples for ideas:

  • Go-To Market Strategy
  • Software Sales
  • M&A Due Diligence
  • Corporate Restructuring
  • Customer Relations
  • Channel Management
  • ERP Systems
  • Financial Reporting

4 – Add a signature achievement.

Here’s where you’ll want to get specific about your career success stories, focusing on the results you’ve generated. You can either list a more general accomplishment that doubles as a keyword (such as Sales Results, Customer Satisfaction, or Production Increases) or disclose details (35% Annual Growth, $125K First-Year Sales, or 56% of New Reseller Alliances).

To convey your brand value to employers, your “achievement” should resonate within your industry and reference results that you can spell out in greater detail in your Summary and Experience sections.

  • Top-Line Growth
  • On-Time Projects
  • Profit Turnarounds
  • Successful Company Exits
  • Highly Available Systems
  • Technology Upgrades
  • Organizational Efficiency
  • Better Customer Retention
  • Cost Savings

The results should look similar to these LinkedIn Headlines:

COO, Manufacturing. Production Efficiency, Market Entry, Union Relations, Capacity Increases, & 32% Yearly Profit Growth

Project Coordinator. Planning, Billing, & Reporting. Better Performance From Organizational & Documentation Improvement

VP Software Engineering, CTO. Technology Roadmaps, Program Management. 20%+ Cost Savings, New Revenues, Staff Retention

Marketing Assistant. Expert Calendar Management, Collateral Development, & Events. Strong Lead Generation

Sales, P&L, US & Offshore Greenfield Manufacturing Startups. APAC Market Share Improvements & Production Increases

Project Analyst. Financial Services & Trust Accounting. On-Time Delivery & Accuracy Through Stakeholder Collaboration

Keep in mind these are just guidelines for a strong LinkedIn Headline. You’ll want to regularly review and adjust keywords, tweaking your Headline from time to time based on the type of traffic, connections, and inquiries generated from making these changes.

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Executive Resume Writer

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Did You Fall for These Resume Myths?

No matter how much advice is published on the subject, some myths still circulate about the best way to write your resume. Fortunately, a lot has changed in resume writing and job search – and you can benefit from these new trends.

For example, you might have been told to keep your resume to a specified length or to always exclude certain types of information. Given how much has changed in the job market, many of these “rules” have fallen by the wayside.

Take a look at the longstanding myths and misconceptions about resume writing, then see which of these apply to your own resume: Continue reading “Did You Fall for These Resume Myths?”

How to Win Your Next Executive Job in 2017

executive_job_search_2017Seeking a change in your C-suite role, or rising to an executive position for the first time in 2017?

Your job search has changed – substantially.

If you haven’t kept abreast of the latest trends in executive job search, prepare to be surprised. For example, most CEOs, CFOs, and COOs eschewed the use of LinkedIn for many years. However, social media use has finally taken hold among executives, with the average CEO now possessing more than 900 connections on the site. In addition, most headhunters will now spend considerable time assessing your digital identity before presenting you to client companies.

While longstanding job search strategies, such relationship-building and networking, are still of value, many employers have now turned to Applicant Tracking Systems (ATS) to screen resumes by keyword density and skills matching. You’ll also find a constantly expanding group of online resources at your fingertips for nearly every topic from company research to executive interview tips.

Read on for important trends and actions of impact to your 2017 executive job search: Continue reading “How to Win Your Next Executive Job in 2017”

3 Phrases That Kill The Effectiveness of Your Executive Resume

Want to distinguish your leadership brand among competing candidates?

Then ditch the boring language you’ve seen on other executive resumes.

Just because other resumes (professionally created or self-written) employ a blend of monotonous, overused words doesn’t mean you have to follow suit.

Shake things up and inject some power into your personal brand message by refusing to add these mundane descriptors to your executive resume: Continue reading “3 Phrases That Kill The Effectiveness of Your Executive Resume”

The 5 Most Worthless Phrases in Your LinkedIn Headline

LinkedIn HeadlineYour LinkedIn Headline is arguably the most important piece of real estate within your Profile.
Yet, many LinkedIn users remain confused how to best use the Headline or how to optimize it for maximum site traffic.

LinkedIn’s search algorithm ranks your Headline as the top indexed field in your Profile (second only to your name). In other words, out of all the data on your Profile, this field is weighted most heavily in user searches.

Therefore, you’ll want to consider carefully what you use in this field (and avoid using the default value, which is your current job title).

In addition, your Headline is first piece of information others will see when communicating with you! You only have to navigate LinkedIn briefly to see other Headlines displayed prominently under their names in nearly every part of the site.

Here, then, is a list of the most meaningless words you can put in your Headline (unfortunately, these were found in actual Profiles), plus some suggestions for stronger alternatives:
Continue reading “The 5 Most Worthless Phrases in Your LinkedIn Headline”

Executive Resume Trends for 2017


executive_resume_trends_2017If 2017 is anything like 2016, we’ll be bombarded with sound bites, powerful memes, and intense communications messages.

And by incorporating these concepts into your resume (even in a conservative field), you can use the same methods to make a powerful impression on employers.

No matter your industry or position, employers and recruiters will be performing a fast scan of your executive resume to get a feel for your credentials, career history, and social media presence.

Make their job easier by following 2017 resume trends, ensuring you’re making your mark and taking the best opportunity to shine among your job-searching competition:  Continue reading “Executive Resume Trends for 2017”

5 Executive Resume Writing Secrets Used by Experts

cropped-executive_resume_writing.jpgStarting to write your executive resume?

You might feel overwhelmed by the amount of information needed to produce a standout document – especially if you have decades of experience to cover.

I recommend taking a step back to look at your value proposition and contributions from throughout your career, framing your story step by step. Not only will this aid you in writing your resume succinctly and clearly, but you’ll be in better shape when it comes to fielding interview questions.

Consider using these 5 tactics to mine for career and personal branding in an executive career (the same steps employed by professional resume experts): Continue reading “5 Executive Resume Writing Secrets Used by Experts”