Category: linkedin profile writing services

The 5 Most Worthless Phrases in Your LinkedIn Headline

LinkedIn HeadlineYour LinkedIn Headline is arguably the most important piece of real estate within your Profile.
Yet, many LinkedIn users remain confused how to best use the Headline or how to optimize it for maximum site traffic.

LinkedIn’s search algorithm ranks your Headline as the top indexed field in your Profile (second only to your name). In other words, out of all the data on your Profile, this field is weighted most heavily in user searches.

Therefore, you’ll want to consider carefully what you use in this field (and avoid using the default value, which is your current job title).

In addition, your Headline is first piece of information others will see when communicating with you! You only have to navigate LinkedIn briefly to see other Headlines displayed prominently under their names in nearly every part of the site.

Here, then, is a list of the most meaningless words you can put in your Headline (unfortunately, these were found in actual Profiles), plus some suggestions for stronger alternatives:
Continue reading “The 5 Most Worthless Phrases in Your LinkedIn Headline”

7 Phrases to Delete From Your LinkedIn Profile

Have you noticed? 

Phrases long considered taboo on resumes (like “self-motivated team player”) are making their way back into LinkedIn Profiles – and the outcome isn’t good.

Phrases to delete from your LinkedIn ProfileThese mundane phrases only make it more difficult for employers to see your ROI as a candidate! They have to look past these overused terms to even FIND your unique value proposition.

With a little ingenuity, however, you can pull the lackluster phrases out of your Profile and replace them with powerful writing attuned to your personal style and energy.

Here are some of the worst offenders lurking among LinkedIn Profiles, along with suggestions for alternative wording:

1 – Accomplished professional.

If this is really true, then show (don’t tell!) your readers about it. This phrase is likely to prompt more annoyance from employers than appreciation.

Instead, consider using a sentence or phrase that speaks specifically to your achievements and career stature, as shown here:

  • Sales rep distinguished by closing 153% of quota in 2017
  • IT Director heading millions in outsourcing contracts at global banks

In addition, you can add accomplishment data (right in the Summary) that cuts to the heart of what you do and why you’re good at it, with sentences such as these:

  • Sales manager honored for coaching 3 Top Producers
  • Operations manager promoted for increasing production line efficiency

2 – Results-driven.

Most companies plan on hiring someone who fits this description, and they weed out anyone who doesn’t perform to their expectations. It’s almost to your detriment to point this out in your Profile.

You might try adding information that actually PROVES your drive for results, with mention of how you’ve earned a promotion in just 6 months, or the ways in which your performance has outpaced that of your peers.

3 – Exceptional communicator.

The trouble with this phrase is that it’s not only tough to prove, but that the person using it often misspells one or more words (really).

Since your LinkedIn Profile gives you plenty of opportunity to demonstrate your writing skills, you’ll have the opportunity to convey complex concepts or perhaps distill a major project into a short description… both of which would speak louder about your communications skills than this phrase ever will.

4 – Proven success.

Well, employers would hope so. After all, why mention your success unless you have some proof to back it up?

Here’s where you’re better off noting some metrics, as in:

  • Exceeded quota for 7 out of past 8 years
  • Brought company to 87% market share
  • Met 100% of project budget constraints despite limited resources

These achievements can help online readers understand the scope of your work and the reasons behind your career progression.

5 – Experienced.

Ahem… of COURSE you are.

Even worse, successful experience is so redundant you’re wasting space and LinkedIn keyword optimization by even thinking of these phrases.

One way to replace this word is to simply specify the number of years you’ve worked in the industry.

However, be careful here:  16 years of experience in sales doesn’t quite have the same ring as Generated 27% average over-quota revenue throughout progressively challenging sales roles.

6 – Responsible for.

Just like a resume, there is no reason to clutter the landscape of your Profile with a phrase that is largely assumed.

Rather than use this phrase, you can just skip to the relevant facts (managed $4.2M budget, oversaw 12-state region, supervised staff of 35) and save everyone’s time.

7 – Microsoft Word skills.

Unless you’re targeting an entry-level or editing job, there’s no advantage to listing basic skills possessed by nearly all applicants. In fact, employers might be more surprised if you lack these capabilities.

Instead, research target jobs for desirable skills and keywords that can help pull in traffic from recruiters seeking specific competencies.

By taking a long look at your LinkedIn Profile, you should be able to see if you’re committing the SAME mistakes that have been appearing on resumes for years.

If so, it’s time to refresh your approach and provide specific details on the high points of your career—information that others can readily relate to (and even use to hire you) from your LinkedIn Profile.

Executive Resume Writer

Need a competitive edge in your job search? As an award-winning executive resume writer, I create branded, powerful resumes and LinkedIn Profiles that position you as the #1 candidate.

My clients win interviews and top C-suite, EVP, VP, and Director positions at Fortune 500 firms, niche companies, start-ups, and emerging industry leaders, enjoying the competitive advantage of powerhouse documents and executive job search techniques tailored to today’s job market.

Get in touch with me to experience the outstanding results I can bring to your transition.

– Laura Smith-Proulx, CCMC, CPRW, CPBA, TCCS, COPNS, CIC, CTTCC

Are These LinkedIn Problems Affecting Your Job Search?

Frustrated with your LinkedIn results?

Does any of this sound familiar?linkedin slow job search

  • You send LinkedIn messages to others, but they don’t respond
  • You’ve filled in your LinkedIn Profile, but you’re not sure it represents you or your brand
  • You see a stream of Congratulations messages for others (who’ve landed jobs that should go to you)

Take a look at these common dilemmas and resolutions:

1 – You put in the minimum effort when writing your LinkedIn Profile.

Continue reading “Are These LinkedIn Problems Affecting Your Job Search?”

How to Stop Your Work Anniversary Notifications on LinkedIn

Annoyed with the flood of “Congratulations!” notes on LinkedIn every time your work anniversary rolls around?

Try removing the Months on your jobs in the Experience section. Navigate to the job on LinkedIn, click the pencil icon to edit the dates, and select “Choose” instead of specifying the month. Hit Save and you’re done!

I have to admit – I typically use just years, rather than a month/year combination in my executive and professional resumes, which is why I rarely encounter issues like this one.

But I digress… don’t stop at this change if LinkedIn isn’t producing the results you want.

Tune your Profile to your advantage with these tips:

Trash These 7 Phrases on Your LinkedIn Profile

Make Your LinkedIn Photo Shout Your Personal Brand

Update Your LinkedIn Profile on The Sly

Write a Memorable, Knockout LinkedIn Profile Summary

Take These 5 Worthless Phrases OUT of Your LinkedIn Headline

Is Your LinkedIn Photo a Joke? Change It!

Avoid the #1 LinkedIn Headline Mistake

In a nutshell, use the right type of message and content on LinkedIn to attract your target audience and keep the focus where you want it: on your qualifications.

Executive Resume Writing Services

Need a competitive edge in your job search? My clients win interviews at Fortune 500 firms including Citibank, Google, Disney, and Pfizer, plus niche companies, start-ups, and emerging industry leaders.

As an award-winning executive resume writer and a former recruiter, I create branded, powerful resumes and LinkedIn Profiles that position you as the #1 candidate.

Get in touch with me to experience the outstanding results I can bring to your career transition.

– Laura Smith-Proulx, CCMC, CPRW, CPBA, TCCS, COPNS, CIC, CTTCC

How to Add Your Success Stories on LinkedIn for Better Traffic

linkedin_success_storiesHave you noticed that your resume content and achievements are often too long to fit into your LinkedIn Profile?

Despite the ease of uploading content into LinkedIn, there’s no way around the limitations (2,000 characters – including spaces!) available for each job.

However, if you get smart about keyword strategy and learn to condense your career story, you’ll fit it all in – AND get rewarded with more traffic on the site.

Here’s how to describe your achievements, add keywords, and attract more interest from employers, while condensing your content on LinkedIn: Continue reading “How to Add Your Success Stories on LinkedIn for Better Traffic”

Did You Make This Mistake in Updating Your LinkedIn Profile?

LinkedIn Profile WritingApplying for jobs on LinkedIn, but no one is biting?

You might have missed this critical step:

Popping your Profile text into Word and running spell check!

Before you dismiss this step as unimportant, consider the following Profile errors seen in the past 10 days ALONE: Continue reading “Did You Make This Mistake in Updating Your LinkedIn Profile?”

What’s The Secret to Getting Hired From LinkedIn? (Part 4: Boosting Your Profile SEO)

LinkedIn Profile OptimizationFrustrated with LinkedIn and waiting to see if things change? 

I hope not. 

If your Profile is passed over by employers, you need to use these power-packed LinkedIn strategies:

Now, we’re on to one of my favorite steps for maximizing LinkedIn:

4 – You DO need more than generalities in your Profile.

If you’ve read any of my articles on LinkedIn keyword optimization (LinkedIn SEO) for your Profile and Headline, you know how passionate I am about this subject.

Whenever I read about someone frustrated with LinkedIn, they inevitably have a LinkedIn Profile that rambles on about how “versatile” and “adaptable” they are, with little regard to the hard skills employers are seeking.

Specific, technical capabilities (such as “project management,” “grant writing,” “application development,” or “P&L”) are valuable to companies that are hiring.

“Self-motivation” or “communications skills,” not so much.

These skills-based keywords WILL get you more traffic and more job opportunities on LinkedIn, so take every opportunity to use them (repeatedly) throughout your Profile.

Also, look up the skills noted on your desired job descriptions, and add them in your Skills & Expertise section. Ask others for Endorsements on them (which will also increase your hit rate for these terms).

You can do it! Start making changes now… and you’ll notice an uptick in your traffic.

Up next: What’s the Secret to Getting Hired From LinkedIn? (Part 5: Leveraging LinkedIn for Follow-Up)

Award-winning executive resume writer Laura Smith-Proulx of An Expert Resume has a 98% success rate collaborating with executives and rising professionals to capture top jobs at Fortune-ranked corporations, start-ups, and emerging leaders.

A 8-time certified job search coach, master resume writer, LinkedIn expert, and former recruiter, Laura’s work has been published in more than 200 venues worldwide and featured in CIO.com, CareerBuilder, Wall Street Journal, The Denver Post, Forbes, Monster.com, The Chicago Tribune, and other media.

She holds the U.S. record for global resume writing TORI awards from 2007 through 2013, with 23 total distinctions. Laura is a featured Personal Branding and Resume Expert for CareerRocketeer.com and Careerealism.com, the National Resumes Examiner for Examiner.com, and Job-Hunt.org’s LinkedIn for Job Search Expert, as well as the author of How to Get Hired Faster: 60+ Proven Tips and Resources to Access the Hidden Job Market and Power Up Your Job Search With LinkedIn.

Stop Waiting for LinkedIn to Produce Magic Results

LinkedIn Magic

In my recent conversation with Andrea Coombes of Wall Street Journal’s MarketWatch, we discussed the common pitfalls most job seekers (boomer-age and otherwise) make in using LinkedIn.

Of course, we covered tips on including a professional photo, strengthening your LinkedIn Summary, and joining the right Groups.

However, the largest mistake I see most job seekers make is simply waiting.

Waiting for the right moment to update your Profile, get a perfect head shot, write a better Headline, or look up your competition will nearly guarantee your job search will take longer.

Why? Because most employers have become reluctant to contact candidates who seem to have an invisible or barely-there digital identity.

Continue reading “Stop Waiting for LinkedIn to Produce Magic Results”

What Recruiters Really Think About Your Missing LinkedIn Photo

For years, job hunters have been told that their resume should arrive sans photo in order to avoid discrimination (either in their favor or against them).

Now, we’re being urged to provide a photo in order to be considered for a new job, all due to the new “normal” that is LinkedIn.

What happened? Well, it seems that the “social” part of social networking has become even more critical to your job search success.

As an example, LinkedIn Profiles have emerged as a part-professional, part-personal way to convey your brand—meaning that as a job hunter, you’ll benefit by responding to the age-old need to pair a face with a name.

After running a quick survey of recruiters who actively source candidates on LinkedIn, I found that the subject of Profiles that are “missing” a photo stirs some intense feelings. Continue reading “What Recruiters Really Think About Your Missing LinkedIn Photo”

Who’s Viewed Your Profile on LinkedIn – And What Do They Want?

Scroll down the sidebar of your LinkedIn Home Page, and you’ll eventually notice the blurb that asks “Who’s Viewed Your Profile?”

If you click on it, you’ll see a page entitled Profile Stats, which is designed to show you other users that have looked at your information.

To get a glimpse of who is searching for you, you’ll want to leverage Profile Stats.

Start by changing LinkedIn Profile Settings (hover the mouse near your name at the top of the page to click on Settings).

Click on “Select what others see when you’ve viewed their profile” and choose Your Name and Headline (recommended) to allow others to see YOUR information when you review THEIR profiles.

Now, on to the good stuff: there are common categories of users who are surfing your Profile (right now!). Go to Profile Stats to see the types of LinkedIn users who are looking for you – and why: Continue reading “Who’s Viewed Your Profile on LinkedIn – And What Do They Want?”