Executives, Are You Rejecting LinkedIn Connection Requests?

Declining requests to connect because you “don’t know” other users? It’s time to reconsider.

LinkedIn isn’t a tell-all social media site (like Facebook, where you’re often judged by the quality of the company you keep).

Instead, think of the site as a massive, ongoing business networking meeting, where the more people you reach, the more exposure you’ll receive as a leader and executive job seeker. 

Online networking can be a boon for your executive job search – and the sooner you change your approach, the faster you could land a new job. Here are 5 reasons to quit rejecting connection requests on LinkedIn, particularly if you’re in the market for a new leadership opportunity: Continue reading “Executives, Are You Rejecting LinkedIn Connection Requests?”

How to Optimize Your Executive LinkedIn Profile for SEO

LinkedIn Profile SEOIn case you haven’t heard, LinkedIn now has 500+ million members – establishing itself as a hotbed of job search activity, with recruiters pursuing candidates and job seekers vying for attention from hiring decision-makers.

With such fierce competition, you’ll need to employ aggressive keyword and SEO strategies in order to be found for a choice job.

Here are the best ways to boost your findability on LinkedIn and optimize your Profile for SEO, including search algorithm strategy and keyword adjustments: Continue reading “How to Optimize Your Executive LinkedIn Profile for SEO”

A Fast Formula for a Powerful LinkedIn Headline

How to write your LinkedIn HeadlineFar from being just a placeholder, your LinkedIn Profile Headline has an important job to do.

If adjusted to market you effectively, it can represent your personal brand and become an online promotional workhorse.

The most highly indexed part of your Profile (next to your name), your Headline allows recruiters and employers to locate you, based on the search terms or keywords you specify… so if you’ve filled in only part of the Headline or let LinkedIn populate it with your current job title (the default value), you could be missing out on valuable traffic to your Profile. Don’t let that happen!

Instead, use as many of the 120 characters available in your Headline – ensuring that it represents your career level and personal brand, while distinguishing you from your competition. Try the following formula when you’re stumped for an effective LinkedIn Headline that leverages your industry expertise, achievements, and keywords: Continue reading “A Fast Formula for a Powerful LinkedIn Headline”

The 5 Most Worthless Phrases in Your LinkedIn Headline

LinkedIn HeadlineYour LinkedIn Headline is arguably the most important piece of real estate within your Profile.
Yet, many LinkedIn users remain confused how to best use the Headline or how to optimize it for maximum site traffic.

LinkedIn’s search algorithm ranks your Headline as the top indexed field in your Profile (second only to your name). In other words, out of all the data on your Profile, this field is weighted most heavily in user searches.

Therefore, you’ll want to consider carefully what you use in this field (and avoid using the default value, which is your current job title).

In addition, your Headline is first piece of information others will see when communicating with you! You only have to navigate LinkedIn briefly to see other Headlines displayed prominently under their names in nearly every part of the site.

Here, then, is a list of the most meaningless words you can put in your Headline (unfortunately, these were found in actual Profiles), plus some suggestions for stronger alternatives:
Continue reading “The 5 Most Worthless Phrases in Your LinkedIn Headline”

3 Ways to Update Your LinkedIn Profile on The Sly

 

Want to use LinkedIn for your job search, but afraid that your employer will find out?

Worried that your boss or colleagues will react to changes in your Profile?

You probably know there’s no way to make your LinkedIn Profile 100% private; however, these tips will help you update LinkedIn during your job search – without giving yourself away: Continue reading “3 Ways to Update Your LinkedIn Profile on The Sly”

5 Secrets to a Knockout LinkedIn Profile Summary

Knockout LinkedIn SummaryWant to quickly distinguish yourself from your job-hunting competition on LinkedIn?

Look no further than your LinkedIn Summary.

The “elevator pitch” of your social media profile, a powerful, pithy Summary can position you as a strong candidate and compel employers to take a second look at you.

So how do you craft a knockout message of brand value for your LinkedIn Summary?

First, you’ll need to master the concept of writing for an online audience and take the principles of SEO into consideration, then wrap your content into an attractive package.

To rework your LinkedIn Profile Summary into a power-packed description that elicits attention from recruiters, start fresh with these 5 steps: Continue reading “5 Secrets to a Knockout LinkedIn Profile Summary”

3 Must-Use Social Media Sites for Job Seekers in 2015

social media job search

In 2015 and beyond, your success in job search will depend on more than a stellar resume and sharp interviewing skills.

The often-overlooked component? 

Your social media presence.

Whether you realize it or not, these top 3 social media sites (and your participation on them) can make or break your job search.

Here’s how to join and leverage them during your 2015 job hunt – along with tips for expressing your personal brand on each one:

1 – LinkedIn.

LinkedIn, the original go-to site for recruiters, is still a preferred choice among many employers. Without a LinkedIn Profile, your job search is a nonstarter – so if you don’t have one, or it’s minimally filled-in, get going!

Employers are drawn to LinkedIn for the sheer volume of professionals using it, plus the ability to search for you by keyword (skills, geographic location, name, and credentials). Therefore, you’ll want to populate your Profile with this data as soon as possible. Other insider tips for your best use of LinkedIn: Continue reading “3 Must-Use Social Media Sites for Job Seekers in 2015”