The 5 Most Worthless Phrases in Your LinkedIn Headline

LinkedIn HeadlineYour LinkedIn Headline is arguably the most important piece of real estate within your Profile.
Yet, many LinkedIn users remain confused how to best use the Headline or how to optimize it for maximum site traffic.

LinkedIn’s search algorithm ranks your Headline as the top indexed field in your Profile (second only to your name). In other words, out of all the data on your Profile, this field is weighted most heavily in user searches.

Therefore, you’ll want to consider carefully what you use in this field (and avoid using the default value, which is your current job title).

In addition, your Headline is first piece of information others will see when communicating with you! You only have to navigate LinkedIn briefly to see other Headlines displayed prominently under their names in nearly every part of the site.

Here, then, is a list of the most meaningless words you can put in your Headline (unfortunately, these were found in actual Profiles), plus some suggestions for stronger alternatives:
Continue reading “The 5 Most Worthless Phrases in Your LinkedIn Headline”

3 Ways to Update Your LinkedIn Profile on The Sly

linkedin profile update

Want to use LinkedIn for your job search, but afraid that your employer will find out?

Worried that your boss or colleagues will react to changes in your Profile?

You probably know there’s no way to make your LinkedIn Profile 100% private; however, these tips will help you update LinkedIn during your job search – without giving yourself away: Continue reading “3 Ways to Update Your LinkedIn Profile on The Sly”

5 Secrets to a Knockout LinkedIn Profile Summary

Knockout LinkedIn SummaryWant to quickly distinguish yourself from your job-hunting competition on LinkedIn?

Look no further than your LinkedIn Summary.

The “elevator pitch” of your social media profile, a powerful, pithy Summary can position you as a strong candidate and compel employers to take a second look at you.

So how do you craft a knockout message of brand value for your LinkedIn Summary?

First, you’ll need to master the concept of writing for an online audience and take the principles of SEO into consideration, then wrap your content into an attractive package.

To rework your LinkedIn Profile Summary into a power-packed description that elicits attention from recruiters, start fresh with these 5 steps: Continue reading “5 Secrets to a Knockout LinkedIn Profile Summary”

3 Must-Use Social Media Sites for Job Seekers in 2015

social media job search

In 2015 and beyond, your success in job search will depend on more than a stellar resume and sharp interviewing skills.

The often-overlooked component? 

Your social media presence.

Whether you realize it or not, these top 3 social media sites (and your participation on them) can make or break your job search.

Here’s how to join and leverage them during your 2015 job hunt – along with tips for expressing your personal brand on each one:

1 – LinkedIn.

LinkedIn, the original go-to site for recruiters, is still a preferred choice among many employers. Without a LinkedIn Profile, your job search is a nonstarter – so if you don’t have one, or it’s minimally filled-in, get going!

Employers are drawn to LinkedIn for the sheer volume of professionals using it, plus the ability to search for you by keyword (skills, geographic location, name, and credentials). Therefore, you’ll want to populate your Profile with this data as soon as possible. Other insider tips for your best use of LinkedIn: Continue reading “3 Must-Use Social Media Sites for Job Seekers in 2015”

How to Double – And Triple! – Your LinkedIn Traffic With SEO

LinkedIn_SEOBuilt a LinkedIn Profile that doesn’t seem to be “working” for your job search?

You might not be drawing enough traffic to it.

Years ago, I realized that applying Search Engine Optimization (SEO) techniques on my Profile attracted more traffic. Applying my knowledge of web SEO and database optimization, I was able to draw a sizable audience on LinkedIn, with just a few tweaks based on what I noticed in the site’s search algorithms.

The good news? I’ve figured this out so YOU don’t have to — and it’s not as difficult as it sounds. Continue reading “How to Double – And Triple! – Your LinkedIn Traffic With SEO”

I’m An Anonymous User on LinkedIn – And Here’s Why

Anonymous LinkedIn UserIf you use the Who’s Viewed Your Profile tool on LinkedIn, you’ve probably noticed visits from Anonymous LinkedIn users.

You know – the ones who frustrate you with “This member chose to be shown as anonymous,” while leaving only a gray, faceless avatar?

That’s me.

But before you send negative vibes my way, I’d like to share with you why I’ve chosen this setting on LinkedIn.

In fact, I’d like to explain why possibly ALL Anonymous LinkedIn users set themselves up for invisible surfing – and why we’re NOT likely to change this anytime soon: Continue reading “I’m An Anonymous User on LinkedIn – And Here’s Why”

5 Reasons You Should Research Your Job-Seeking Competition on LinkedIn

Think LinkedIn is just a place to gather connections, apply to jobs, or cultivate endorsements?

Think again.

With the increased transparency among professional users on LinkedIn, you can use it to check out the careers and credentials of your competition – gaining valuable insight and even a leg up in your job search.

You can see who’s been promoted or holds a position of interest in a target company—and figure out how they were able to make these career moves.

Here are the best reasons to leverage LinkedIn as a research tool (whether you’re in an active job search or just considering looking around) to gauge your fitness in the job market:

1 – You’ll gain insights applicable to your own career path.

If you’re trying to make a move up the corporate ladder, consider looking at the examples presented by those already working at your desired level. Perhaps they started working in a similar occupation, or earned promotions similar to the ones you’re targeting.

Make note of the career paths and steps that these executives have taken, especially in cases where their background matches yours. You might find, for example, that a change in industry or title isn’t the showstopper you originally thought it would be. Continue reading “5 Reasons You Should Research Your Job-Seeking Competition on LinkedIn”