A Fast Formula for a Powerful LinkedIn Headline

How to write your LinkedIn HeadlineFar from being just a placeholder, your LinkedIn Profile Headline has an important job to do.

If adjusted to market you effectively, it can represent your personal brand and become an online promotional workhorse.

The most highly indexed part of your Profile (next to your name), your Headline allows recruiters and employers to locate you, based on the search terms or keywords you specify… so if you’ve filled in only part of the Headline or let LinkedIn populate it with your current job title (the default value), you could be missing out on valuable traffic to your Profile. Don’t let that happen!

Instead, use as many of the 120 characters available in your Headline – ensuring that it represents your career level and personal brand, while distinguishing you from your competition. Try the following formula when you’re stumped for an effective LinkedIn Headline that leverages your industry expertise, achievements, and keywords: Continue reading “A Fast Formula for a Powerful LinkedIn Headline”

3 Phrases That Kill The Effectiveness of Your Executive Resume

Want to distinguish your leadership brand among competing candidates?

Then ditch the boring language you’ve seen on other executive resumes.

Just because other resumes (professionally created or self-written) employ a blend of monotonous, overused words doesn’t mean you have to follow suit.

Shake things up and inject some power into your personal brand message by refusing to add these mundane descriptors to your executive resume: Continue reading “3 Phrases That Kill The Effectiveness of Your Executive Resume”

How to Choose the Right LinkedIn Photo

LinkedIn HeadshotSo you’ve added a solid Summary, Headline, and Experience to your LinkedIn Profile. What’s next?

A great headshot that exudes leadership qualities, conveys confidence, and makes employers eager to meet you.

If you’re unsure how to select a photo for your LinkedIn Profile, you have plenty of company. Many job seekers pull in a hastily cropped family photograph or select a picture with a vacation scene, rather than taking the time to use the right LinkedIn headshot.

However, just like your best interview suit or a powerfully written Profile, a positive, personality-infused LinkedIn photo can make a great first impression. These tips will help you avoid a LinkedIn photo disaster (especially the kind that turns off potential employers): Continue reading “How to Choose the Right LinkedIn Photo”

How to Convey Your Leadership Brand in Your LinkedIn Profile

Put together a barely-there LinkedIn Profile, but you’re not sure how to expand it or make it stronger?

Nearly every executive I speak with laments the lack of time and ideas for creating an engaging, interesting LinkedIn presence.

Yet, all it takes is a quick glance at your Profile, changing it section by section, until you’re happy with the final result.

Try these strategies for building a strong, relevant portrait of your executive competencies on LinkedIn:

Continue reading “How to Convey Your Leadership Brand in Your LinkedIn Profile”

How to Write a High-ROI, Branded Cover Letter

Writing Cover LetterIn my work as an executive resume writer, I often have the opportunity to work with leadership candidates on thoughtful cover letters and resumes, so I enjoyed talking with Leslie Stevens-Huffman of Dice.com for her insightful article, 10 Ways to Screw Up Your Cover Letter.

As she notes, your job search can stall if your cover letter fails to show your value or if you obviously haven’t taken the time to learn about the employer’s business.

Unfortunately, the job market still abounds with cover letters that look like templates – or that only rehash the resume (even at an executive level!).

So… what SHOULD you do when putting together a compelling cover letter? Try these tips for a powerful, standout document that cuts to your ROI and exemplifies your personal brand: Continue reading “How to Write a High-ROI, Branded Cover Letter”

How to Write a CFO Resume That Reflects Your Leadership Brand

cropped-financialteam.jpgPursuing your next step up the career ladder as CFO or Controller?

Your CFO resume must connect the dots from tactical details, such as financial reporting or systems, to strategic advisor and CEO partner.

By showing examples of strategic decision-making and forecasting, IT oversight, performance recommendations, and Board influence, your CFO resume will position you to compete against other contenders for a C-suite role.

Here’s how to present your value proposition on a powerful, effective CFO resume: Continue reading “How to Write a CFO Resume That Reflects Your Leadership Brand”

Don’t Just Update Your Executive Resume! Start Over Instead

Poised for an executive job search? Updating your existing resume probably seems like a logical first step, but hold on!

Your previous resume was probably written 5 or 10 years ago, using a different tone, formatting, and keyword content designed for a lower-level role. At the executive level, the game changes – requiring a different type of storytelling and presentation to ensure your brand stands out.

To write an effective and powerfully targeted executive resume, you’ll need to do more than just add job titles and dates. Here’s how to rethink your executive resume content and take steps to reach that coveted corner office: Continue reading “Don’t Just Update Your Executive Resume! Start Over Instead”