Your LinkedIn Headline is arguably the most important piece of real estate within your Profile.
Yet, many LinkedIn users remain confused how to best use the Headline or how to optimize it for maximum site traffic.
LinkedIn’s search algorithm ranks your Headline as the top indexed field in your Profile (second only to your name). In other words, out of all the data on your Profile, this field is weighted most heavily in user searches.
Therefore, you’ll want to consider carefully what you use in this field (and avoid using the default value, which is your current job title).
In addition, your Headline is first piece of information others will see when communicating with you! You only have to navigate LinkedIn briefly to see other Headlines displayed prominently under their names in nearly every part of the site.
Here, then, is a list of the most meaningless words you can put in your Headline (unfortunately, these were found in actual Profiles), plus some suggestions for stronger alternatives: