The 5 Most Worthless Phrases in Your LinkedIn Headline

LinkedIn HeadlineYour LinkedIn Headline is arguably the most important piece of real estate within your Profile.
Yet, many LinkedIn users remain confused how to best use the Headline or how to optimize it for maximum site traffic.

LinkedIn’s search algorithm ranks your Headline as the top indexed field in your Profile (second only to your name). In other words, out of all the data on your Profile, this field is weighted most heavily in user searches.

Therefore, you’ll want to consider carefully what you use in this field (and avoid using the default value, which is your current job title).

In addition, your Headline is first piece of information others will see when communicating with you! You only have to navigate LinkedIn briefly to see other Headlines displayed prominently under their names in nearly every part of the site.

Here, then, is a list of the most meaningless words you can put in your Headline (unfortunately, these were found in actual Profiles), plus some suggestions for stronger alternatives:
Continue reading “The 5 Most Worthless Phrases in Your LinkedIn Headline”

Are These LinkedIn Problems Affecting Your Job Search?

linkedin slow job searchDoes any of this sound familiar in your job search?

• You send LinkedIn messages to others, but they don’t respond
• You’ve filled in your LinkedIn Profile, but you’re not sure it represents you or your brand
• You see a steady stream of Congratulations messages for others (who’ve landed jobs that should go to you)

To get better results, take a look at these LinkedIn issues (common to frustrated candidates!):

1 – You put in the minimum effort when writing your LinkedIn Profile.

Continue reading “Are These LinkedIn Problems Affecting Your Job Search?”

5 Secrets to a Knockout LinkedIn Profile Summary

Knockout LinkedIn SummaryWant to quickly distinguish yourself from your job-hunting competition on LinkedIn?

Look no further than your LinkedIn Summary.

The “elevator pitch” of your social media profile, a powerful, pithy Summary can position you as a strong candidate and compel employers to take a second look at you.

So how do you craft a knockout message of brand value for your LinkedIn Summary?

First, you’ll need to master the concept of writing for an online audience and take the principles of SEO into consideration, then wrap your content into an attractive package.

To rework your LinkedIn Profile Summary into a power-packed description that elicits attention from recruiters, start fresh with these 5 steps: Continue reading “5 Secrets to a Knockout LinkedIn Profile Summary”

Is Your LinkedIn Photo a Joke?

LinkedIn Photo crazy

Wondering why everyone else is getting great results off LinkedIn – while you’re waiting for your turn?

I don’t know you, but I’ll take a guess – your photo is probably terrible.

How could I possibly know this? I’ve talked too often with the frustrated job seeker who, disenchanted with LinkedIn, says he or she believes “LinkedIn doesn’t work.”

This is nearly always the person with a major photo disadvantage.

So what’s the best way to figure out if you’re due for a photo upgrade? Read on for some common signs of a LinkedIn Photo mishap: Continue reading “Is Your LinkedIn Photo a Joke?”

How to Add Your Success Stories on LinkedIn for Better Traffic

linkedin_success_storiesHave you noticed that your resume content and achievements are often too long to fit into your LinkedIn Profile?

Despite the ease of uploading content into LinkedIn, there’s no way around the limitations (2,000 characters – including spaces!) available for each job.

However, if you get smart about keyword strategy and learn to condense your career story, you’ll fit it all in – AND get rewarded with more traffic on the site.

Here’s how to describe your achievements, add keywords, and attract more interest from employers, while condensing your content on LinkedIn: Continue reading “How to Add Your Success Stories on LinkedIn for Better Traffic”

How to Double – And Triple! – Your LinkedIn Traffic With SEO

LinkedIn_SEOBuilt a LinkedIn Profile that doesn’t seem to be “working” for your job search?

You might not be drawing enough traffic to it.

Years ago, I realized that applying Search Engine Optimization (SEO) techniques on my Profile attracted more traffic. Applying my knowledge of web SEO and database optimization, I was able to draw a sizable audience on LinkedIn, with just a few tweaks based on what I noticed in the site’s search algorithms.

The good news? I’ve figured this out so YOU don’t have to — and it’s not as difficult as it sounds. Continue reading “How to Double – And Triple! – Your LinkedIn Traffic With SEO”

I’m An Anonymous User on LinkedIn – And Here’s Why

Anonymous LinkedIn UserIf you use the Who’s Viewed Your Profile tool on LinkedIn, you’ve probably noticed visits from Anonymous LinkedIn users.

You know – the ones who frustrate you with “This member chose to be shown as anonymous,” while leaving only a gray, faceless avatar?

That’s me.

But before you send negative vibes my way, I’d like to share with you why I’ve chosen this setting on LinkedIn.

In fact, I’d like to explain why possibly ALL Anonymous LinkedIn users set themselves up for invisible surfing – and why we’re NOT likely to change this anytime soon: Continue reading “I’m An Anonymous User on LinkedIn – And Here’s Why”