Category: personal branding

How to Choose the Right LinkedIn Photo

LinkedIn HeadshotSo you’ve added a solid Summary, Headline, and Experience to your LinkedIn Profile. What’s next?

A great headshot that exudes leadership qualities, conveys confidence, and makes employers eager to meet you.

If you’re unsure how to select a photo for your LinkedIn Profile, you have plenty of company. Many job seekers pull in a hastily cropped family photograph or select a picture with a vacation scene, rather than taking the time to use the right LinkedIn headshot.

However, just like your best interview suit or a powerfully written Profile, a positive, personality-infused LinkedIn photo can make a great first impression. These tips will help you avoid a LinkedIn photo disaster (especially the kind that turns off potential employers): Continue reading “How to Choose the Right LinkedIn Photo”

How to Convey Your Leadership Brand in Your LinkedIn Profile

Put together a barely-there LinkedIn Profile, but you’re not sure how to expand it or make it stronger?

Nearly every executive I speak with laments the lack of time and ideas for creating an engaging, interesting LinkedIn presence.

Yet, all it takes is a quick glance at your Profile, changing it section by section, until you’re happy with the final result.

Try these strategies for building a strong, relevant portrait of your executive competencies on LinkedIn:

Continue reading “How to Convey Your Leadership Brand in Your LinkedIn Profile”

The 7 Executive Resume Trends Crucial to Your Job Search

What To ExpectIs this your year to land a new executive job?

You’ll need to be ready with a fresh executive resume tuned to current trends.

This is especially important if you’ve tried to add executive experience to your old resume, without thinking strategically about your presentation or considering how your story appears to employers.

These tips outline what you’ll need to do (and know) about executive resumes  — with fresh insight on next-generation, professional resume writing trends: Continue reading “The 7 Executive Resume Trends Crucial to Your Job Search”

How to Write a High-ROI, Branded Cover Letter

Writing Cover LetterIn my work as an executive resume writer, I often have the opportunity to work with leadership candidates on thoughtful cover letters and resumes, so I enjoyed talking with Leslie Stevens-Huffman of Dice.com for her insightful article, 10 Ways to Screw Up Your Cover Letter.

As she notes, your job search can stall if your cover letter fails to show your value or if you obviously haven’t taken the time to learn about the employer’s business.

Unfortunately, the job market still abounds with cover letters that look like templates – or that only rehash the resume (even at an executive level!).

So… what SHOULD you do when putting together a compelling cover letter? Try these tips for a powerful, standout document that cuts to your ROI and exemplifies your personal brand: Continue reading “How to Write a High-ROI, Branded Cover Letter”

How to Write a CFO Resume That Reflects Your Leadership Brand

cropped-financialteam.jpgPursuing your next step up the career ladder as CFO or Controller?

Your CFO resume must connect the dots from tactical details, such as financial reporting or systems, to strategic advisor and CEO partner.

By showing examples of strategic decision-making and forecasting, IT oversight, performance recommendations, and Board influence, your CFO resume will position you to compete against other contenders for a C-suite role.

Here’s how to present your value proposition on a powerful, effective CFO resume: Continue reading “How to Write a CFO Resume That Reflects Your Leadership Brand”

Is Your LinkedIn Photo a Joke?

LinkedIn Photo crazy

Wondering why everyone else is getting great results off LinkedIn – while you’re waiting for your turn?

I don’t know you, but I’ll take a guess – your photo is probably terrible.

How could I possibly know this? I’ve talked too often with the frustrated job seeker who, disenchanted with LinkedIn, says he or she believes “LinkedIn doesn’t work.”

This is nearly always the person with a major photo disadvantage.

So what’s the best way to figure out if you’re due for a photo upgrade? Read on for some common signs of a LinkedIn Photo mishap: Continue reading “Is Your LinkedIn Photo a Joke?”

3 Ways to Boost Your Personal Brand With Resume Headlines

executive_resume_headlinesNeed to convey your leadership effectiveness in your executive resume?

Building a strong, personally branded leadership resume is easier than you might think.

 

The trick? Think in terms of headlines.

Headlines, or taglines, in executive resumes are a simple concept that can help you write about yourself, helping steer employers toward notable accomplishments that prove your value.

Try these headline tips to inject your executive resume with a dose of power and confidence: Continue reading “3 Ways to Boost Your Personal Brand With Resume Headlines”

Does Your Executive Resume Lack These Important Branding Components?

Executive Resume BrandingWriting an executive resume isn’t what it used to be.

If you’re still adding to a mid-career resume, other leaders WILL edge you out in the race for choice opportunities.

Mundane details for the executive roles in your career trajectory won’t convey your capabilities and strengths at the level you deserve.

Today, executive resumes have evolved into a powerful presentation, complete with metrics, context, keywords, and formatting elements that showcase leadership experience.

Consider taking these steps to brand your expertise and prove your readiness for that next executive role: Continue reading “Does Your Executive Resume Lack These Important Branding Components?”

How to Write a CIO Resume That Wins More Interviews

Aiming for a CIO or IT Director role?

You’ve probably wondered how to transform your resume from a list of technical jargon to a powerful document worthy of an enterprise-level position.

Working with CIO.com on an IT Director resume makeover, I spent time answering this very question. Surprisingly, it’s often business acumen (more so than tech skills) that attracts hiring authorities… and with CIO.com’s candidate, business alignment was clearly the focus of his career.

To obtain these results, I recommend taking a step back from the typical list of projects, protocols, and programs usually featured on an IT resume, using a fresh eye to show how your achievements met business needs.

These 4 powerful tips for how to write a CIO resume (or IT Director resume) will help you shape a brand-driven, compelling document that elicits action from employers: Continue reading “How to Write a CIO Resume That Wins More Interviews”

Top 10 Executive Resume Trends For 2014

2014 resume trends

Gearing up for your 2014 executive job search?

One of your first tasks is probably polishing your resume… but oh, how the times have changed.

The new reality in executive job hunting demands not only a powerful marketing package for your skills, but also a keen awareness of social media, Applicant Tracking Systems (ATS), recruiter preferences, and cutting-edge personal branding.

Take stock of these 10 trends destined to affect how your executive resume is perceived in 2014 – BEFORE starting to network or reach out to executive recruiters: Continue reading “Top 10 Executive Resume Trends For 2014”