How to Optimize Your Executive LinkedIn Profile for SEO

LinkedIn Profile SEOIn case you haven’t heard, LinkedIn now has 500+ million members – establishing itself as a hotbed of job search activity, with recruiters pursuing candidates and job seekers vying for attention from hiring decision-makers.

With such fierce competition, you’ll need to employ aggressive keyword and SEO strategies in order to be found for a choice job.

Here are the best ways to boost your findability on LinkedIn and optimize your Profile for SEO, including search algorithm strategy and keyword adjustments: Continue reading “How to Optimize Your Executive LinkedIn Profile for SEO”

How to Convey Your Leadership Brand in Your LinkedIn Profile

Put together a barely-there LinkedIn Profile, but you’re not sure how to expand it or make it stronger?

Nearly every executive I speak with laments the lack of time and ideas for creating an engaging, interesting LinkedIn presence.

Yet, all it takes is a quick glance at your Profile, changing it section by section, until you’re happy with the final result.

Try these strategies for building a strong, relevant portrait of your executive competencies on LinkedIn:

Continue reading “How to Convey Your Leadership Brand in Your LinkedIn Profile”

5 Secrets to a Knockout LinkedIn Profile Summary

Knockout LinkedIn SummaryWant to quickly distinguish yourself from your job-hunting competition on LinkedIn?

Look no further than your LinkedIn Summary.

The “elevator pitch” of your social media profile, a powerful, pithy Summary can position you as a strong candidate and compel employers to take a second look at you.

So how do you craft a knockout message of brand value for your LinkedIn Summary?

First, you’ll need to master the concept of writing for an online audience and take the principles of SEO into consideration, then wrap your content into an attractive package.

To rework your LinkedIn Profile Summary into a power-packed description that elicits attention from recruiters, start fresh with these 5 steps: Continue reading “5 Secrets to a Knockout LinkedIn Profile Summary”

3 Ways to Avoid The #1 LinkedIn Headline Mistake

LinkedIn Headline Mistake

Hoping to attract attention with your LinkedIn Profile?

You’ll have a better chance if you change the site’s most critical piece of information – your Headline – from the default option of your current job title.

Too often, LinkedIn users don’t take the time to change this default (which is automatically picked up when you add a current job).

However, employers who need leadership talent can’t interpret your unique value from “Project Manager at ABC Corporation” or “Operations Director in the Manufacturing Industry.”

Here are 3 compelling reasons why LinkedIn’s default Headline is a no-go for your job search – and how you can select a better, compelling Headline for your Profile instead: Continue reading “3 Ways to Avoid The #1 LinkedIn Headline Mistake”

How to Add Your Success Stories on LinkedIn for Better Traffic

linkedin_success_storiesHave you noticed that your resume content and achievements are often too long to fit into your LinkedIn Profile?

Despite the ease of uploading content into LinkedIn, there’s no way around the limitations (2,000 characters – including spaces!) available for each job.

However, if you get smart about keyword strategy and learn to condense your career story, you’ll fit it all in – AND get rewarded with more traffic on the site.

Here’s how to describe your achievements, add keywords, and attract more interest from employers, while condensing your content on LinkedIn: Continue reading “How to Add Your Success Stories on LinkedIn for Better Traffic”

How to Double – And Triple! – Your LinkedIn Traffic With SEO

LinkedIn_SEOBuilt a LinkedIn Profile that doesn’t seem to be “working” for your job search?

You might not be drawing enough traffic to it.

Years ago, I realized that applying Search Engine Optimization (SEO) techniques on my Profile attracted more traffic. Applying my knowledge of web SEO and database optimization, I was able to draw a sizable audience on LinkedIn, with just a few tweaks based on what I noticed in the site’s search algorithms.

The good news? I’ve figured this out so YOU don’t have to — and it’s not as difficult as it sounds. Continue reading “How to Double – And Triple! – Your LinkedIn Traffic With SEO”

What’s The Secret to Getting Hired From LinkedIn? (Part 4: Boosting Your Profile SEO)

LinkedIn Profile OptimizationFrustrated with LinkedIn and waiting to see if things change? 

I hope not. 

If your Profile is passed over by employers, you need to use these power-packed LinkedIn strategies:

Now, we’re on to one of my favorite steps for maximizing LinkedIn:

4 – You DO need more than generalities in your Profile.

If you’ve read any of my articles on LinkedIn keyword optimization (LinkedIn SEO) for your Profile and Headline, you know how passionate I am about this subject.

Whenever I read about someone frustrated with LinkedIn, they inevitably have a LinkedIn Profile that rambles on about how “versatile” and “adaptable” they are, with little regard to the hard skills employers are seeking.

Specific, technical capabilities (such as “project management,” “grant writing,” “application development,” or “P&L”) are valuable to companies that are hiring.

“Self-motivation” or “communications skills,” not so much.

These skills-based keywords WILL get you more traffic and more job opportunities on LinkedIn, so take every opportunity to use them (repeatedly) throughout your Profile.

Also, look up the skills noted on your desired job descriptions, and add them in your Skills & Expertise section. Ask others for Endorsements on them (which will also increase your hit rate for these terms).

You can do it! Start making changes now… and you’ll notice an uptick in your traffic.

Up next: What’s the Secret to Getting Hired From LinkedIn? (Part 5: Leveraging LinkedIn for Follow-Up)

Award-winning executive resume writer Laura Smith-Proulx of An Expert Resume has a 98% success rate collaborating with executives and rising professionals to capture top jobs at Fortune-ranked corporations, start-ups, and emerging leaders.

A 8-time certified job search coach, master resume writer, LinkedIn expert, and former recruiter, Laura’s work has been published in more than 200 venues worldwide and featured in CIO.com, CareerBuilder, Wall Street Journal, The Denver Post, Forbes, Monster.com, The Chicago Tribune, and other media.

She holds the U.S. record for global resume writing TORI awards from 2007 through 2013, with 23 total distinctions. Laura is a featured Personal Branding and Resume Expert for CareerRocketeer.com and Careerealism.com, the National Resumes Examiner for Examiner.com, and Job-Hunt.org’s LinkedIn for Job Search Expert, as well as the author of How to Get Hired Faster: 60+ Proven Tips and Resources to Access the Hidden Job Market and Power Up Your Job Search With LinkedIn.