Category: LinkedIn SEO

How to Optimize Your Executive LinkedIn Profile for SEO

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LinkedIn Profile SEOIn case you haven’t heard, LinkedIn now has 500+ million members – establishing itself as a hotbed of job search activity, with recruiters pursuing candidates and job seekers vying for attention from hiring decision-makers.

With such fierce competition, you’ll need to employ aggressive keyword and SEO strategies in order to be found for a choice job.

Here are the best ways to boost your findability on LinkedIn and optimize your Profile for SEO, including search algorithm strategy and keyword adjustments: Continue reading →

How to Convey Your Leadership Brand in Your LinkedIn Profile

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Put together a barely-there LinkedIn Profile, but you’re not sure how to expand it or make it stronger?

Nearly every executive I speak with laments the lack of time and ideas for creating an engaging, interesting LinkedIn presence.

Yet, all it takes is a quick glance at your Profile, changing it section by section, until you’re happy with the final result.

Try these strategies for building a strong, relevant portrait of your executive competencies on LinkedIn:

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3 Ways to Avoid The #1 LinkedIn Headline Mistake

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LinkedIn Headline Mistake

Hoping to attract attention with your LinkedIn Profile?

You’ll have a better chance if you change the site’s most critical piece of information – your Headline – from the default option of your current job title.

Too often, LinkedIn users don’t take the time to change this default (which is automatically picked up when you add a current job).

However, employers who need leadership talent can’t interpret your unique value from “Project Manager at ABC Corporation” or “Operations Director in the Manufacturing Industry.”

Here are 3 compelling reasons why LinkedIn’s default Headline is a no-go for your job search – and how you can select a better, compelling Headline for your Profile instead: Continue reading →

How to Double – And Triple! – Your LinkedIn Traffic With SEO

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LinkedIn_SEOBuilt a LinkedIn Profile that doesn’t seem to be “working” for your job search?

You might not be drawing enough traffic to it.

Years ago, I realized that applying Search Engine Optimization (SEO) techniques on my Profile attracted more traffic. Applying my knowledge of web SEO and database optimization, I was able to draw a sizable audience on LinkedIn, with just a few tweaks based on what I noticed in the site’s search algorithms.

The good news? I’ve figured this out so YOU don’t have to — and it’s not as difficult as it sounds. Continue reading →