What’s The Secret to Getting Hired From LinkedIn? (Part 4: Boosting Your Profile SEO)

LinkedIn Profile OptimizationFrustrated with LinkedIn and waiting to see if things change? 

I hope not. 

If your Profile is passed over by employers, you need to use these power-packed LinkedIn strategies:

Now, we’re on to one of my favorite steps for maximizing LinkedIn:

4 – You DO need more than generalities in your Profile.

If you’ve read any of my articles on LinkedIn keyword optimization (LinkedIn SEO) for your Profile and Headline, you know how passionate I am about this subject.

Whenever I read about someone frustrated with LinkedIn, they inevitably have a LinkedIn Profile that rambles on about how “versatile” and “adaptable” they are, with little regard to the hard skills employers are seeking.

Specific, technical capabilities (such as “project management,” “grant writing,” “application development,” or “P&L”) are valuable to companies that are hiring.

“Self-motivation” or “communications skills,” not so much.

These skills-based keywords WILL get you more traffic and more job opportunities on LinkedIn, so take every opportunity to use them (repeatedly) throughout your Profile.

Also, look up the skills noted on your desired job descriptions, and add them in your Skills & Expertise section. Ask others for Endorsements on them (which will also increase your hit rate for these terms).

You can do it! Start making changes now… and you’ll notice an uptick in your traffic.

Up next: What’s the Secret to Getting Hired From LinkedIn? (Part 5: Leveraging LinkedIn for Follow-Up)

Award-winning executive resume writer Laura Smith-Proulx of An Expert Resume has a 98% success rate collaborating with executives and rising professionals to capture top jobs at Fortune-ranked corporations, start-ups, and emerging leaders.

A 8-time certified job search coach, master resume writer, LinkedIn expert, and former recruiter, Laura’s work has been published in more than 200 venues worldwide and featured in CIO.com, CareerBuilder, Wall Street Journal, The Denver Post, Forbes, Monster.com, The Chicago Tribune, and other media.

She holds the U.S. record for global resume writing TORI awards from 2007 through 2013, with 23 total distinctions. Laura is a featured Personal Branding and Resume Expert for CareerRocketeer.com and Careerealism.com, the National Resumes Examiner for Examiner.com, and Job-Hunt.org’s LinkedIn for Job Search Expert, as well as the author of How to Get Hired Faster: 60+ Proven Tips and Resources to Access the Hidden Job Market and Power Up Your Job Search With LinkedIn.

What’s the Secret to Getting Hired From LinkedIn? (Part 3: Analyzing Your Competition)

LinkedIn CompetitionWondering if LinkedIn will REALLY help you land your next job? This strategy is another part of my series in answering these common LinkedIn job search questions:  

“Why are others getting hired off LinkedIn, but not me? What am I doing wrong?”

Part 1 (Build More Connections) and Part 2 (Set Your Strategy for Groups) may already be actions you’ve missed.

Here’s the next step in maximizing LinkedIn for your job search:

3 – You DO need to use LinkedIn to check out your competition.

Let’s say you applied to 12 jobs last month on LinkedIn, but you didn’t hear anything back. Now what?

First of all, figure out who your competition was for these jobs. That’s right – I’m suggesting you look for candidates the same way recruiters would look for YOU.

Use the “search for people, jobs, companies, more…” function at the top of your LinkedIn page, but click on Advanced next to it for a more robust search.

Enter Keywords, Job Titles, and other criteria; change these until you get the most likely candidates for your target jobs (people with job titles and locations similar to yours). Now, you’re looking at your competition!

Do you see any consistent pattern in their skills or career backgrounds that differ from yours? If so, you may need to either adjust your career goal, or set out to learn new competencies.

After all, if you can find these job hunters, so can recruiters.

If you don’t take these steps, you’ll continue to apply to jobs on LinkedIn, and continue to be passed over in favor of these candidates.

Up next: What’s the Secret to Getting Hired From LinkedIn? (Part 4: Improving Your Findability)

Need a competitive edge in your job search?

As an award-winning executive resume writer, I create branded, powerful resumes and LinkedIn Profiles that position you as the #1 candidate – PLUS arm you with the job search tools that will get you hired faster.

My clients win interviews at Fortune 500 firms including Citibank, Google, Disney, and Pfizer, plus niche companies, start-ups, and emerging industry leaders.

Get in touch with me to experience the outstanding results my expertise can bring to your transition.

– Laura Smith-Proulx, CCMC, CPRW, CPBA, TCCS, COPNS, CIC 

What’s the Secret to Getting Hired From LinkedIn? (Part 2: Setting Your Strategy for Groups)

This strategy is part of a series I’ve developed in response to these classic LinkedIn job search questions: 

“Why are others getting hired off LinkedIn, but not me? What am I doing wrong?”

In Part 1: Your Connections, I explained why you MUST build more Connections–even if this seems a simplistic strategy–because doing so will boost your findability and reputation.

Here’s more of what’s needed to make LinkedIn to work harder for your job search:

2 – You DO need to get involved in Groups.

Rather than just joining Groups that represent your personal interests, religion, or current job, consider the Groups that represent your goals.

Where are you headed in your career? What job do you expect to have 10-15 years into the future?

Now join those Groups—the ones that contain like-minded people who’ve already arrived at your career goalpost, or who are likely to be the people you need to use as role models for your ultimate objective.

Get to know them; send a LinkedIn invitation to them and explain why you’re interested in connecting, and how you read their blog, admire their company, or share an alma mater. Find something in common and touch base from time to time.

Participate in these new Groups, instead of being the quiet lurker no one knows. Post an occasional article that reflects your professional views, and ask others for their input. Write an article and after you’ve successfully published it in your field, circulate it in your Groups.

Continue to join additional Groups, study their member behaviors, participate in the dialogue, and circulate information.

THIS is the strong path that leads to becoming a thought leader in your industry! Will it get you noticed? Absolutely – you’ll see a rise in your traffic and Connection volume.

Will it get you hired? You’ll never know unless you try it.

Up next: What’s the Secret to Getting Hired From LinkedIn? (Part 3: Analyzing Your Competition)

Need a competitive edge in your job search?

As an award-winning executive resume writer, I create branded, powerful resumes and LinkedIn Profiles that position you as the #1 candidate – PLUS arm you with the job search tools that will get you hired faster.

My clients win interviews at Fortune 500 firms including Citibank, Google, Disney, and Pfizer, plus niche companies, start-ups, and emerging industry leaders.

Get in touch with me to experience the outstanding results my expertise can bring to your transition.

– Laura Smith-Proulx, CCMC, CPRW, CPBA, TCCS, COPNS, CIC 

What’s the Secret to Getting Hired From LinkedIn? (Part 1: Building Your Connections)

The Secret to Getting Hired With LinkedIn

I’m continually asked this question by job hunters in almost every industry, occupation, and career level:  

“How can I use LinkedIn to land a job?”

“Why are others getting hired off LinkedIn, but not me? What am I doing wrong?”

To start off, it’s simple:  display a professional demeanor, update your Profile with critical information, and use the site to build industry relationships.

But there’s more to it than that—including numerous actions you’ve probably seen as unnecessary before now.

Well, listen up. Here’s the skinny on what you REALLY need to be successful on LinkedIn—and how your job search will be affected if you don’t follow through:

1 – You DO need (more) Connections.

I’ve explained this for years, but surprisingly, it still comes up at times.

Building a large volume of Connections isn’t important to impress people (OK, maybe it is to some people); it’s key to your success because of the proximity you’ll gain to the employers, industry leaders, and recruiters.

LinkedIn has demonstrated to us, over and over, that WHO you know—as much as WHAT you know—will move you along faster in your career. How can you tell?

  • The default sort order for other LinkedIn users is Relationship degrees (your 1st, 2nd, 3rd-degree Connections, etc.). In other words, people close to others pop up first in searches.
  • LinkedIn practically waves your Profile in the face of your 1st-degree or 2nd-degree Connections. This makes it easier for your Status updates and other actions to be consistently seen by other users.  

Becoming at least a 2nd-degree Connection to a huge volume of people is startlingly easy, especially if you make nice with LinkedIn power users. Connect to them, and voila! You’re already on your way to mini-celebrity status (in the eyes of employers, where it matters).

Get in touch with former classmates, colleagues, or friends if you feel reluctant to reach out. Doing so will give you a head-start on claiming your spot in the social media stratosphere.

Remember:  there’s no sense in joining LinkedIn just to hold back. The more Connections you build, the more people can access your Profile or read about you.

It’s a good thing—do it.

Up next: What’s the Secret to Getting Hired From LinkedIn? (Part 2: Setting Your Strategy for Groups)

Award-winning executive resume writer Laura Smith-Proulx of An Expert Resume has a 98% success rate collaborating with executives and rising professionals to capture top jobs at Fortune-ranked corporations, start-ups, and emerging leaders.

A 8-time certified job search coach, master resume writer, LinkedIn expert, and former recruiter, Laura’s work has been published in more than 200 venues worldwide and featured in CIO.com, CareerBuilder, Wall Street Journal, The Denver Post, Forbes, Monster.com, The Chicago Tribune, and other media.

She holds the U.S. record for global resume writing TORI awards from 2007 through 2013, with 23 total distinctions. Laura is a featured Personal Branding and Resume Expert for CareerRocketeer.com and Careerealism.com, the National Resumes Examiner for Examiner.com, and Job-Hunt.org’s LinkedIn for Job Search Expert, as well as the author of How to Get Hired Faster: 60+ Proven Tips and Resources to Access the Hidden Job Market and Power Up Your Job Search With LinkedIn.

Are You Making This Critical Mistake on LinkedIn?

LinkedIn MistakeDumping your resume content straight into each section of LinkedIn—and calling it done?

If you’re still assuming that your resume will stand in for your Profile, you’re doing yourself (and your job search) a disservice.

Here’s why: your resume might be well-written and contain solid achievements—but that doesn’t mean it was developed for online reading or recruiter searches.

Here are 3 compelling reasons that plopping your resume into LinkedIn is a significant mistake: Continue reading “Are You Making This Critical Mistake on LinkedIn?”

Watch Out for These LinkedIn Myths

scaredmanUpdating your LinkedIn Profile, but worried that you’ll somehow slip and expose your job search, or otherwise “out” yourself to your boss?

Before you log in, panic-stricken, to change the controls on your Profile, read this first!

LinkedIn settings—and the visibility associated with them—not only change often, but are regularly misunderstood, as shown by these 3 common myths:

1 – The Contact Settings Giveaway.

Some months back, before LinkedIn’s massive 2012 changes, it was possible for other users to see what types of contacts you were willing to receive.

These options, called Opportunity Preferences, are still available from the Contact Settings (select Settings and go to “Email Preferences,” then “Select the types of messages you’re willing to receive”).

Here, you’ll see Opportunities (“Career opportunities,” “Expertise requests,” “Consulting offers,” and so on).

While it used to be advised to carefully select options other than “Career opportunities,” this no longer applies. LinkedIn now hides your Opportunity Preferences on your Profile, and they are only used to filter you in group searches. Continue reading “Watch Out for These LinkedIn Myths”

Stop Waiting for LinkedIn to Produce Magic Results

LinkedIn Magic

In my recent conversation with Andrea Coombes of Wall Street Journal’s MarketWatch, we discussed the common pitfalls most job seekers (boomer-age and otherwise) make in using LinkedIn.

Of course, we covered tips on including a professional photo, strengthening your LinkedIn Summary, and joining the right Groups.

However, the largest mistake I see most job seekers make is simply waiting.

Waiting for the right moment to update your Profile, get a perfect head shot, write a better Headline, or look up your competition will nearly guarantee your job search will take longer.

Why? Because most employers have become reluctant to contact candidates who seem to have an invisible or barely-there digital identity.

Continue reading “Stop Waiting for LinkedIn to Produce Magic Results”