How to Convey Your Executive Brand in Your LinkedIn Profile

Looking at monitorPut together a barely-there LinkedIn Profile, but you’re not sure how to expand it or make it stronger?

Nearly every executive I speak with laments the lack of time and ideas for creating an engaging, interesting LinkedIn presence.

Yet, all it takes is a quick glance at your Profile, changing it section by section, until you’re happy with the final result.

Try these strategies for building a strong, relevant portrait of your executive competencies on LinkedIn:

Continue reading “How to Convey Your Executive Brand in Your LinkedIn Profile”

What Does Your LinkedIn Photo Say About Your Executive Brand?

executive linkedin photoAfter seeing too many executive photos on LinkedIn that look like a hunting party or golf club outing, I have to ask:

What message are you trying to send with your headshot?

Omitting a LinkedIn photo isn’t a good idea, because many users prefer to connect with others who’ve provided an image.

However, if your headshot makes others reluctant to network with you or persuades recruiters to pass you by, it’s worth a second look. Ask yourself these questions to gauge the effectiveness of your Profile photo:

Continue reading “What Does Your LinkedIn Photo Say About Your Executive Brand?”

7 Phrases to Delete From Your LinkedIn Profile

An interesting practice has appeared among LinkedIn Profiles, where phrases taboo on resumes (like self-motivated team player) are creeping back into job hunter credentials.

Unfortunately, these mundane phrases can make it difficult for you to maximize LinkedIn for your job search. Why? Employers have to see past these overused terms in order to even FIND your value proposition.

With a little ingenuity, however, you can pull the lackluster phrases out of your Profile and replace them with powerful writing attuned to your personal style and energy.

Here are some of the worst offenders lurking among LinkedIn Profiles, along with suggestions for alternative wording: Continue reading “7 Phrases to Delete From Your LinkedIn Profile”

Are These LinkedIn Problems Affecting Your Job Search?

linkedin slow job searchDoes any of this sound familiar in your job search?

• You send LinkedIn messages to others, but they don’t respond
• You’ve filled in your LinkedIn Profile, but you’re not sure it represents you or your brand
• You see a steady stream of Congratulations messages for others (who’ve landed jobs that should go to you)

To get better results, take a look at these LinkedIn issues (common to frustrated candidates!):

1 – You put in the minimum effort when writing your LinkedIn Profile.

Continue reading “Are These LinkedIn Problems Affecting Your Job Search?”

5 Secrets to a Knockout LinkedIn Profile Summary

Knockout LinkedIn SummaryWant to quickly distinguish yourself from your job-hunting competition on LinkedIn?

Look no further than your LinkedIn Summary.

The “elevator pitch” of your social media profile, a powerful, pithy Summary can position you as a strong candidate and compel employers to take a second look at you.

So how do you craft a knockout message of brand value for your LinkedIn Summary?

First, you’ll need to master the concept of writing for an online audience and take the principles of SEO into consideration, then wrap your content into an attractive package.

To rework your LinkedIn Profile Summary into a power-packed description that elicits attention from recruiters, start fresh with these 5 steps: Continue reading “5 Secrets to a Knockout LinkedIn Profile Summary”

3 Ways to Avoid The #1 LinkedIn Headline Mistake

LinkedIn Headline Mistake

Hoping to attract attention with your LinkedIn Profile?

You’ll have a better chance if you change the site’s most critical piece of information – your Headline – from the default option of your current job title.

Too often, LinkedIn users don’t take the time to change this default (which is automatically picked up when you add a current job).

However, employers who need leadership talent can’t interpret your unique value from “Project Manager at ABC Corporation” or “Operations Director in the Manufacturing Industry.”

Here are 3 compelling reasons why LinkedIn’s default Headline is a no-go for your job search – and how you can select a better, compelling Headline for your Profile instead: Continue reading “3 Ways to Avoid The #1 LinkedIn Headline Mistake”

Is Your LinkedIn Photo a Joke?

LinkedIn Photo crazy

Wondering why everyone else is getting great results off LinkedIn – while you’re waiting for your turn?

I don’t know you, but I’ll take a guess – your photo is probably terrible.

How could I possibly know this? I’ve talked too often with the frustrated job seeker who, disenchanted with LinkedIn, says he or she believes “LinkedIn doesn’t work.”

This is nearly always the person with a major photo disadvantage.

So what’s the best way to figure out if you’re due for a photo upgrade? Read on for some common signs of a LinkedIn Photo mishap: Continue reading “Is Your LinkedIn Photo a Joke?”