Why You’ll Benefit From Using LinkedIn Publishing for Your Job Search

LinkedIn Publishing PlatformIf you haven’t tried LinkedIn’s Publishing platform for your job search, you’re missing a HUGE opportunity to promote your personal brand and leadership skills to employers.

There’s no limit to the topics or volume of posts allowed per user, and with an international recruiting audience ready at your virtual feet, there’s no reason to hold back!

Still hesitant? Consider these near-instant benefits to your job search from publishing:

1 – LinkedIn will help promote your Publishing activity.

When your connections log into the site, they’ll get a notification about your new post – and this may inspire them to pass it along via social media and share it throughout LinkedIn. Keep in mind this is a double-edged sword: in the same manner as your articles are promoted, others’ posts will appear in your notifications feed. (There’s no way to turn these messages off.)

You can push your message further into cyberspace, of course, through Twitter, Pinterest, Facebook, and any other social media venue, and also post your article in Groups.

2 – You’ll widen your audience through Google and other search engines.

Remember – you’re not just publishing an article, you’re promoting your expertise to employers and your industry. Similar to your Profile, the more keywords you include (in your article Headline) will draw traffic from search engines and social media.

This means you’ll get substantial exposure from both inside and outside the site. If you’re “writing what you know” (which is LinkedIn’s publishing platform mantra), you’ll gain a new audience and spotlight for your skills, particularly from recruiters, who are often avid search engine users.

Case in point:  my post entitled “Is It a Good Idea to Add a Consulting Job on LinkedIn When You’re Unemployed?” appeared on page 1 of Google within just days of publication.

3 – You’re already spending time on LinkedIn – where employers are hunting for your talents.

One of the best advantages to being active on LinkedIn is the exposure to recruiters sourcing candidates with your expertise. If you’re also using the Publishing Platform, you’ll be in an even better position to stand out among other candidates. Posts stay on your Profile and are shown in your activity, so there’s no way employers can miss them. If you have a change of heart about your Publisher article, LinkedIn says you can delete it.

Of course, I recommend some keyword and industry research BEFORE you publish in order to maximize your results. For example, these topics could be relevant for executive job seekers:

Supply Chain Executive

  • 2 ways to cut procurement costs in your global supply chain
  • How international sourcing can speed up your operation

IT Director

  • Cloud storage in your IT operation: how much is enough?
  • 3 reasons your disaster recovery plan could fail during a hurricane

Try to post at least twice per month to keep your articles in rotation. Stumped for new ideas? Look at hot-button issues facing your target employers and then design your posts to show how you’d solve these problems (similar to an interview answer).

Of course, you should ALWAYS ensure your LinkedIn Publishing activity supports (vs. damages) your job search. Even though you can delete a post, other members could find a way to archive it or quote you. 

Write your LinkedIn article in a positive, professional tone – avoiding rants or subjects designed to provoke an argument. Ensure the content aligns with your personal brand, thoroughly proofread it for typos and missed words, and ask trusted colleagues to look it over.

Happy publishing!

Executive Resume Writer

Need a competitive edge in your job search? As an award-winning executive resume writer, I create branded, powerful resumes and LinkedIn Profiles that position you as the #1 candidate.

My clients win interviews and top C-suite, EVP, VP, and Director positions at Fortune 500 firms, niche companies, start-ups, and emerging industry leaders, using powerhouse documents and executive job search techniques tailored to today’s job market.

Get in touch with me to experience the outstanding results I can bring to your transition.

– Laura Smith-Proulx, CCMC, CPRW, CPBA, TCCS, COPNS, CIC, CTTCC

How to Optimize Your Executive LinkedIn Profile for SEO

LinkedIn Profile SEOIn case you haven’t heard, LinkedIn now has 500+ million members – establishing itself as a hotbed of job search activity, with recruiters pursuing candidates and job seekers vying for attention from hiring decision-makers.

With such fierce competition, you’ll need to employ aggressive keyword and SEO strategies in order to be found for a choice job.

Here are the best ways to boost your findability on LinkedIn and optimize your Profile for SEO, including search algorithm strategy and keyword adjustments: Continue reading “How to Optimize Your Executive LinkedIn Profile for SEO”

How to Convey Your Leadership Brand in Your LinkedIn Profile

Put together a barely-there LinkedIn Profile, but you’re not sure how to expand it or make it stronger?

Nearly every executive I speak with laments the lack of time and ideas for creating an engaging, interesting LinkedIn presence.

Yet, all it takes is a quick glance at your Profile, changing it section by section, until you’re happy with the final result.

Try these strategies for building a strong, relevant portrait of your executive competencies on LinkedIn:

Continue reading “How to Convey Your Leadership Brand in Your LinkedIn Profile”

3 Ways to Update Your LinkedIn Profile on The Sly

 

Want to use LinkedIn for your job search, but afraid that your employer will find out?

Worried that your boss or colleagues will react to changes in your Profile?

You probably know there’s no way to make your LinkedIn Profile 100% private; however, these tips will help you update LinkedIn during your job search – without giving yourself away: Continue reading “3 Ways to Update Your LinkedIn Profile on The Sly”

What Does Your LinkedIn Photo Say About Your Executive Brand?

executive linkedin photoAfter seeing too many executive photos on LinkedIn that look like a hunting party or golf club outing, I have to ask:

What message are you trying to send with your headshot?

Omitting a LinkedIn photo isn’t a good idea, because many users prefer to connect with others who’ve provided an image.

However, if your headshot makes others reluctant to network with you or persuades recruiters to pass you by, it’s worth a second look. Ask yourself these questions to gauge the effectiveness of your Profile photo:

Continue reading “What Does Your LinkedIn Photo Say About Your Executive Brand?”

7 Phrases to Delete From Your LinkedIn Profile

An interesting practice has appeared among LinkedIn Profiles, where phrases taboo on resumes (like self-motivated team player) are creeping back into job hunter credentials.

Unfortunately, these mundane phrases can make it difficult for you to maximize LinkedIn for your job search. Why? Employers have to see past these overused terms in order to even FIND your value proposition.

With a little ingenuity, however, you can pull the lackluster phrases out of your Profile and replace them with powerful writing attuned to your personal style and energy.

Here are some of the worst offenders lurking among LinkedIn Profiles, along with suggestions for alternative wording: Continue reading “7 Phrases to Delete From Your LinkedIn Profile”

Are These LinkedIn Problems Affecting Your Job Search?

Frustrated with your LinkedIn results?

Does any of this sound familiar?linkedin slow job search

  • You send LinkedIn messages to others, but they don’t respond
  • You’ve filled in your LinkedIn Profile, but you’re not sure it represents you or your brand
  • You see a stream of Congratulations messages for others (who’ve landed jobs that should go to you)

Take a look at these common dilemmas and resolutions:

1 – You put in the minimum effort when writing your LinkedIn Profile.

Continue reading “Are These LinkedIn Problems Affecting Your Job Search?”