Category: linkedin profile writer

3 Ways to Update Your LinkedIn Profile on The Sly

 

Want to use LinkedIn for your job search, but afraid that your employer will find out?

Worried that your boss or colleagues will react to changes in your Profile?

You probably know there’s no way to make your LinkedIn Profile 100% private; however, these tips will help you update LinkedIn during your job search – without giving yourself away: Continue reading “3 Ways to Update Your LinkedIn Profile on The Sly”

5 Secrets to a Knockout LinkedIn Profile Summary

Knockout LinkedIn SummaryWant to quickly distinguish yourself from your job-hunting competition on LinkedIn?

Look no further than your LinkedIn Summary.

The “elevator pitch” of your social media profile, a powerful, pithy Summary can position you as a strong candidate and compel employers to take a second look at you.

So how do you craft a knockout message of brand value for your LinkedIn Summary?

First, you’ll need to master the concept of writing for an online audience and take the principles of SEO into consideration, then wrap your content into an attractive package.

To rework your LinkedIn Profile Summary into a power-packed description that elicits attention from recruiters, start fresh with these 5 steps: Continue reading “5 Secrets to a Knockout LinkedIn Profile Summary”

3 Ways to Avoid The #1 LinkedIn Headline Mistake

LinkedIn Headline Mistake

Hoping to attract attention with your LinkedIn Profile?

You’ll have a better chance if you change the site’s most critical piece of information – your Headline – from the default option of your current job title.

Too often, LinkedIn users don’t take the time to change this default (which is automatically picked up when you add a current job).

However, employers who need leadership talent can’t interpret your unique value from “Project Manager at ABC Corporation” or “Operations Director in the Manufacturing Industry.”

Here are 3 compelling reasons why LinkedIn’s default Headline is a no-go for your job search – and how you can select a better, compelling Headline for your Profile instead: Continue reading “3 Ways to Avoid The #1 LinkedIn Headline Mistake”

Has LinkedIn Thrown a Wrench in Your Executive Job Search?

Executive Job Search LinkedInWorked for hours on your resume to add success stories and details, without so much as glancing at your LinkedIn Profile?

If you’re not getting results, then your resume might not be the problem.

It’s important in today’s digital sourcing world to pay as much (if not MORE) attention to your LinkedIn Profile than your executive resume.

Here’s why: according to this ERE.net survey, 94% of recruiters and HR professionals use LinkedIn to identify optimum candidates at professional and executive levels (and these numbers are actually increasing!).

By neglecting LinkedIn during your executive search, you’re making a significant mistake. If the following problems sound familiar to you, then take action with some quick fixes for better results: Continue reading “Has LinkedIn Thrown a Wrench in Your Executive Job Search?”

What’s The Secret to Getting Hired From LinkedIn? (Part 5: Your Follow-Up)

LinkedIn Follow-upNot sure why LinkedIn isn’t working for your job search? 

If so, you’ll need to check out these strategies used by successful job hunters:

Here’s the last, critical step in getting results from LinkedIn:

5 – You DO need to use LinkedIn for follow-up.

Applying to an online posting (on LinkedIn or elsewhere) is no longer a good idea without some form of follow-up.

If you have any way of finding out the company name, great. If you have any method of getting the hiring manager’s name, excellent!

To access this information, comb through a list of employees at the target company (perform a Company Search on LinkedIn, of course). Identify the most likely person there who would hire you (usually 1 or 2 levels above your ideal job).

Next, read the company’s press and look at what’s going on in the industry. Your mission is to determine their pain points. Why do they need to hire you? What’s happening in this company that requires your expertise?

Then, use the contact name you identified to reach out. Send an email, LinkedIn InMail, or even an FedEx overnight letter. Explain that you applied online and want to follow up, or better yet, explain how you’ve identified the key areas of need at this company, and how you can help.

Whether you’re doing this in reply to an online job announcement, or just looking at likely employers to pursue, the process is the same. See how much more personal and focused you can be with this approach?

In short, if you’re still wondering if you missed the LinkedIn train to job search success, the answer is yes.

Now go out and sharpen your approach with these extra steps to get more employer attention!

Need a competitive edge in your job search?

As an award-winning executive resume writer, I create branded, powerful resumes and LinkedIn Profiles that position you as the #1 candidate – PLUS arm you with the job search tools that will get you hired faster.

My clients win interviews at Fortune 500 firms including Citibank, Google, Disney, and Pfizer, plus niche companies, start-ups, and emerging industry leaders.

Get in touch with me to experience the outstanding results my expertise can bring to your transition.

– Laura Smith-Proulx, CCMC, CPRW, CPBA, TCCS, COPNS, CIC 

Are You Making This Critical Mistake on LinkedIn?

LinkedIn MistakeDumping your resume content straight into each section of LinkedIn—and calling it done?

If you’re still assuming that your resume will stand in for your Profile, you’re doing yourself (and your job search) a disservice.

Here’s why: your resume might be well-written and contain solid achievements—but that doesn’t mean it was developed for online reading or recruiter searches.

Here are 3 compelling reasons that plopping your resume into LinkedIn is a significant mistake: Continue reading “Are You Making This Critical Mistake on LinkedIn?”

Trying to Make Your LinkedIn Profile Private? It Won’t Happen

Trying to keep your LinkedIn Profile information hidden from the prying eyes of your boss or colleagues?

To paraphrase an old advertising slogan:  Sorry, Charlie. There’s no way to add information on LinkedIn and prevent it from being seen.

The confusion arises when LinkedIn users see the option for a Public Profile and believe its purpose is to lock down information. (It’s actually a way to prevent access to your Profile from outside of LinkedIn or by users with no LinkedIn account.)

Even the information from LinkedIn’s Help Center makes it clear that you can’t prevent access to your Profile… yet the myth of “privacy” continues to exist. Just Google “How to make LinkedIn Profile private” and you’ll see the same misinformation, over and over.

Here’s 5 reasons why your LinkedIn data is (almost) always 100% public:

1) The Public Profile doesn’t do what you think it does.

LinkedIn offers you the option of a privacy option for your Public Profile. Again, this is for the URL TO YOUR PROFILE, not the Profile itself! Continue reading “Trying to Make Your LinkedIn Profile Private? It Won’t Happen”

The #1 Misconception About LinkedIn SEO

Customizing LinkedIn URL SEO

Trying to become more prominent or “findable” in employer LinkedIn searches?

Forget about customizing your LinkedIn Profile URL.

A common misconception among LinkedIn users (and even experts), changing your LinkedIn Profile URL doesn’t affect your findability inside the site.

Repeat – it has NO effect on being found by a recruiter or user trolling LinkedIn for candidates with your skills. Why?

Simple: it’s a web address, accessible only from OUTSIDE of LinkedIn. Therefore, it will help your search engine SEO, but not your LinkedIn SEO.

On the other hand, keyword strategy for your LinkedIn Headline, Job Titles, and other important sections can make a huge difference in being found inside the site by employers.

Here’s some examples that illustrate this point:  Continue reading “The #1 Misconception About LinkedIn SEO”

Watch Out for These LinkedIn Myths

scaredmanUpdating your LinkedIn Profile, but worried that you’ll somehow slip and expose your job search, or otherwise “out” yourself to your boss?

Before you log in, panic-stricken, to change the controls on your Profile, read this first!

LinkedIn settings—and the visibility associated with them—not only change often, but are regularly misunderstood, as shown by these 3 common myths:

1 – The Contact Settings Giveaway.

Some months back, before LinkedIn’s massive 2012 changes, it was possible for other users to see what types of contacts you were willing to receive.

These options, called Opportunity Preferences, are still available from the Contact Settings (select Settings and go to “Email Preferences,” then “Select the types of messages you’re willing to receive”).

Here, you’ll see Opportunities (“Career opportunities,” “Expertise requests,” “Consulting offers,” and so on).

While it used to be advised to carefully select options other than “Career opportunities,” this no longer applies. LinkedIn now hides your Opportunity Preferences on your Profile, and they are only used to filter you in group searches. Continue reading “Watch Out for These LinkedIn Myths”

Announcing LinkedIn for New Grads!

New to using LinkedIn for your job search? Eager to leverage social media to land the job you want?

Get a copy of my all-new, FREE guide to getting started on LinkedInproviding you with the cutting-edge strategies and insider knowledge you’ll need to create a distinctive online identity.

This Quick Guide covers everything you need to know about strengthening your digital presence, from Facebook-to-LinkedIn comparisons, Profile examples, and keyword strategies to help you get found by employers.

Even if you’re not a new graduate, you’ll still find tips and tricks for making a splash with your LinkedIn presence.

Download LinkedIn for New Graduates here in PDF form from Job-Hunt.org. It’s completely free to you – no strings attached.

While you’re at it, use Job-Hunt.org to support your successful job search! You’ll find interview advice, tips on working with recruiters, social media advice, job postings, and more tools.

Be sure to drop me a note here and fill me in on your success!