Category: LinkedIn Intelligence

How to Optimize Your Executive LinkedIn Profile for SEO

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LinkedIn Profile SEOIn case you haven’t heard, LinkedIn now has 500+ million members – establishing itself as a hotbed of job search activity, with recruiters pursuing candidates and job seekers vying for attention from hiring decision-makers.

With such fierce competition, you’ll need to employ aggressive keyword and SEO strategies in order to be found for a choice job.

Here are the best ways to boost your findability on LinkedIn and optimize your Profile for SEO, including search algorithm strategy and keyword adjustments: Continue reading →

A Fast Formula for a Powerful LinkedIn Headline

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How to write your LinkedIn HeadlineFar from just a placeholder, your LinkedIn Profile Headline has an important job to do.

If adjusted to market you effectively, it can represent your personal brand and become an online promotional workhorse.

The most highly indexed part of your Profile (next to your name), your Headline allows recruiters and employers to locate you, based on the search terms or keywords you specify.

So if you’ve filled in only part of the Headline or let LinkedIn populate it with your current job title (the default value), you could be missing out on valuable traffic to your Profile. Don’t let that happen!

Instead, use as many of the 120 characters available in your Headline – ensuring that it represents your career level and personal brand, while distinguishing you from your competition.

Try the following formula when you’re stumped for an effective LinkedIn Headline that leverages your industry expertise, achievements, and keywords: Continue reading →

How to Double – And Triple! – Your LinkedIn Traffic With SEO

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LinkedIn_SEOBuilt a LinkedIn Profile that doesn’t seem to be “working” for your job search?

You might not be drawing enough traffic to it.

Years ago, I realized that applying Search Engine Optimization (SEO) techniques on my Profile attracted more traffic. Applying my knowledge of web SEO and database optimization, I was able to draw a sizable audience on LinkedIn, with just a few tweaks based on what I noticed in the site’s search algorithms.

The good news? I’ve figured this out so YOU don’t have to — and it’s not as difficult as it sounds. Continue reading →