A Fast Formula for a Powerful LinkedIn Headline

How to write your LinkedIn HeadlineFar from being just a placeholder, your LinkedIn Profile Headline has an important job to do.

If adjusted to market you effectively, it can represent your personal brand and become an online promotional workhorse.

The most highly indexed part of your Profile (next to your name), your Headline allows recruiters and employers to locate you, based on the search terms or keywords you specify… so if you’ve filled in only part of the Headline or let LinkedIn populate it with your current job title (the default value), you could be missing out on valuable traffic to your Profile. Don’t let that happen!

Instead, use as many of the 120 characters available in your Headline – ensuring that it represents your career level and personal brand, while distinguishing you from your competition. Try the following formula when you’re stumped for an effective LinkedIn Headline that leverages your industry expertise, achievements, and keywords: Continue reading “A Fast Formula for a Powerful LinkedIn Headline”

The 5 Most Worthless Phrases in Your LinkedIn Headline

LinkedIn HeadlineYour LinkedIn Headline is arguably the most important piece of real estate within your Profile.
Yet, many LinkedIn users remain confused how to best use the Headline or how to optimize it for maximum site traffic.

LinkedIn’s search algorithm ranks your Headline as the top indexed field in your Profile (second only to your name). In other words, out of all the data on your Profile, this field is weighted most heavily in user searches.

Therefore, you’ll want to consider carefully what you use in this field (and avoid using the default value, which is your current job title).

In addition, your Headline is first piece of information others will see when communicating with you! You only have to navigate LinkedIn briefly to see other Headlines displayed prominently under their names in nearly every part of the site.

Here, then, is a list of the most meaningless words you can put in your Headline (unfortunately, these were found in actual Profiles), plus some suggestions for stronger alternatives:
Continue reading “The 5 Most Worthless Phrases in Your LinkedIn Headline”

How to Convey Your Leadership Brand in Your LinkedIn Profile

Put together a barely-there LinkedIn Profile, but you’re not sure how to expand it or make it stronger?

Nearly every executive I speak with laments the lack of time and ideas for creating an engaging, interesting LinkedIn presence.

Yet, all it takes is a quick glance at your Profile, changing it section by section, until you’re happy with the final result.

Try these strategies for building a strong, relevant portrait of your executive competencies on LinkedIn:

Continue reading “How to Convey Your Leadership Brand in Your LinkedIn Profile”

3 Ways to Avoid The #1 LinkedIn Headline Mistake

LinkedIn Headline Mistake

Hoping to attract attention with your LinkedIn Profile?

You’ll have a better chance if you change the site’s most critical piece of information – your Headline – from the default option of your current job title.

Too often, LinkedIn users don’t take the time to change this default (which is automatically picked up when you add a current job).

However, employers who need leadership talent can’t interpret your unique value from “Project Manager at ABC Corporation” or “Operations Director in the Manufacturing Industry.”

Here are 3 compelling reasons why LinkedIn’s default Headline is a no-go for your job search – and how you can select a better, compelling Headline for your Profile instead: Continue reading “3 Ways to Avoid The #1 LinkedIn Headline Mistake”

What’s The Secret to Getting Hired From LinkedIn? (Part 4: Boosting Your Profile SEO)

LinkedIn Profile OptimizationFrustrated with LinkedIn and waiting to see if things change? 

I hope not. 

If your Profile is passed over by employers, you need to use these power-packed LinkedIn strategies:

Now, we’re on to one of my favorite steps for maximizing LinkedIn:

4 – You DO need more than generalities in your Profile.

If you’ve read any of my articles on LinkedIn keyword optimization (LinkedIn SEO) for your Profile and Headline, you know how passionate I am about this subject.

Whenever I read about someone frustrated with LinkedIn, they inevitably have a LinkedIn Profile that rambles on about how “versatile” and “adaptable” they are, with little regard to the hard skills employers are seeking.

Specific, technical capabilities (such as “project management,” “grant writing,” “application development,” or “P&L”) are valuable to companies that are hiring.

“Self-motivation” or “communications skills,” not so much.

These skills-based keywords WILL get you more traffic and more job opportunities on LinkedIn, so take every opportunity to use them (repeatedly) throughout your Profile.

Also, look up the skills noted on your desired job descriptions, and add them in your Skills & Expertise section. Ask others for Endorsements on them (which will also increase your hit rate for these terms).

You can do it! Start making changes now… and you’ll notice an uptick in your traffic.

Up next: What’s the Secret to Getting Hired From LinkedIn? (Part 5: Leveraging LinkedIn for Follow-Up)

Award-winning executive resume writer Laura Smith-Proulx of An Expert Resume has a 98% success rate collaborating with executives and rising professionals to capture top jobs at Fortune-ranked corporations, start-ups, and emerging leaders.

A 8-time certified job search coach, master resume writer, LinkedIn expert, and former recruiter, Laura’s work has been published in more than 200 venues worldwide and featured in CIO.com, CareerBuilder, Wall Street Journal, The Denver Post, Forbes, Monster.com, The Chicago Tribune, and other media.

She holds the U.S. record for global resume writing TORI awards from 2007 through 2013, with 23 total distinctions. Laura is a featured Personal Branding and Resume Expert for CareerRocketeer.com and Careerealism.com, the National Resumes Examiner for Examiner.com, and Job-Hunt.org’s LinkedIn for Job Search Expert, as well as the author of How to Get Hired Faster: 60+ Proven Tips and Resources to Access the Hidden Job Market and Power Up Your Job Search With LinkedIn.

The #1 Misconception About LinkedIn SEO

Customizing LinkedIn URL SEO

Trying to become more prominent or “findable” in employer LinkedIn searches?

Forget about customizing your LinkedIn Profile URL.

A common misconception among LinkedIn users (and even experts), changing your LinkedIn Profile URL doesn’t affect your findability inside the site.

Repeat – it has NO effect on being found by a recruiter or user trolling LinkedIn for candidates with your skills. Why?

Simple: it’s a web address, accessible only from OUTSIDE of LinkedIn. Therefore, it will help your search engine SEO, but not your LinkedIn SEO.

On the other hand, keyword strategy for your LinkedIn Headline, Job Titles, and other important sections can make a huge difference in being found inside the site by employers.

Here’s some examples that illustrate this point:  Continue reading “The #1 Misconception About LinkedIn SEO”