Why You’ll Benefit From Using LinkedIn Publishing for Your Job Search

LinkedIn Publishing PlatformIf you haven’t tried LinkedIn’s Publishing platform for your job search, you’re missing a HUGE opportunity to promote your personal brand and leadership skills to employers.

There’s no limit to the topics or volume of posts allowed per user, and with an international recruiting audience ready at your virtual feet, there’s no reason to hold back!

Still hesitant? Consider these near-instant benefits to your job search from publishing:

1 – LinkedIn will help promote your Publishing activity.

When your connections log into the site, they’ll get a notification about your new post – and this may inspire them to pass it along via social media and share it throughout LinkedIn. Keep in mind this is a double-edged sword: in the same manner as your articles are promoted, others’ posts will appear in your notifications feed. (There’s no way to turn these messages off.)

You can push your message further into cyberspace, of course, through Twitter, Pinterest, Facebook, and any other social media venue, and also post your article in Groups.

2 – You’ll widen your audience through Google and other search engines.

Remember – you’re not just publishing an article, you’re promoting your expertise to employers and your industry. Similar to your Profile, the more keywords you include (in your article Headline) will draw traffic from search engines and social media.

This means you’ll get substantial exposure from both inside and outside the site. If you’re “writing what you know” (which is LinkedIn’s publishing platform mantra), you’ll gain a new audience and spotlight for your skills, particularly from recruiters, who are often avid search engine users.

Case in point:  my post entitled “Is It a Good Idea to Add a Consulting Job on LinkedIn When You’re Unemployed?” appeared on page 1 of Google within just days of publication.

3 – You’re already spending time on LinkedIn – where employers are hunting for your talents.

One of the best advantages to being active on LinkedIn is the exposure to recruiters sourcing candidates with your expertise. If you’re also using the Publishing Platform, you’ll be in an even better position to stand out among other candidates. Posts stay on your Profile and are shown in your activity, so there’s no way employers can miss them. If you have a change of heart about your Publisher article, LinkedIn says you can delete it.

Of course, I recommend some keyword and industry research BEFORE you publish in order to maximize your results. For example, these topics could be relevant for executive job seekers:

Supply Chain Executive

  • 2 ways to cut procurement costs in your global supply chain
  • How international sourcing can speed up your operation

IT Director

  • Cloud storage in your IT operation: how much is enough?
  • 3 reasons your disaster recovery plan could fail during a hurricane

Try to post at least twice per month to keep your articles in rotation. Stumped for new ideas? Look at hot-button issues facing your target employers and then design your posts to show how you’d solve these problems (similar to an interview answer).

Of course, you should ALWAYS ensure your LinkedIn Publishing activity supports (vs. damages) your job search. Even though you can delete a post, other members could find a way to archive it or quote you. 

Write your LinkedIn article in a positive, professional tone – avoiding rants or subjects designed to provoke an argument. Ensure the content aligns with your personal brand, thoroughly proofread it for typos and missed words, and ask trusted colleagues to look it over.

Happy publishing!

Executive Resume Writer

Need a competitive edge in your job search? As an award-winning executive resume writer, I create branded, powerful resumes and LinkedIn Profiles that position you as the #1 candidate.

My clients win interviews and top C-suite, EVP, VP, and Director positions at Fortune 500 firms, niche companies, start-ups, and emerging industry leaders, using powerhouse documents and executive job search techniques tailored to today’s job market.

Get in touch with me to experience the outstanding results I can bring to your transition.

– Laura Smith-Proulx, CCMC, CPRW, CPBA, TCCS, COPNS, CIC, CTTCC

Executives, Are You Rejecting LinkedIn Connection Requests?

Declining requests to connect because you “don’t know” other users? It’s time to reconsider.

LinkedIn isn’t a tell-all social media site (like Facebook, where you’re often judged by the quality of the company you keep).

Instead, think of the site as a massive, ongoing business networking meeting, where the more people you reach, the more exposure you’ll receive as a leader and executive job seeker. 

Online networking can be a boon for your executive job search – and the sooner you change your approach, the faster you could land a new job. Here are 5 reasons to quit rejecting connection requests on LinkedIn, particularly if you’re in the market for a new leadership opportunity: Continue reading “Executives, Are You Rejecting LinkedIn Connection Requests?”

How to Optimize Your Executive LinkedIn Profile for SEO

LinkedIn Profile SEOIn case you haven’t heard, LinkedIn now has 500+ million members – establishing itself as a hotbed of job search activity, with recruiters pursuing candidates and job seekers vying for attention from hiring decision-makers.

With such fierce competition, you’ll need to employ aggressive keyword and SEO strategies in order to be found for a choice job.

Here are the best ways to boost your findability on LinkedIn and optimize your Profile for SEO, including search algorithm strategy and keyword adjustments: Continue reading “How to Optimize Your Executive LinkedIn Profile for SEO”

5 Tips for Executives to Maximize LinkedIn

Cautiously readying your LinkedIn Profile for an executive job search?

You’ll need to consider LinkedIn strategies that differ substantially from those used by mid-career professionals.

For example, many executives choose to limit the information they distribute on LinkedIn, due to company confidentiality or other reasons. Executives are also approached more often than other users on LinkedIn, either as a potential employer or by a recruiter piqued by their qualifications.

This activity can call for a more toned-down presence on the site – while still conveying a strong leadership message.

Consider implementing these changes to cultivate a powerful, yet discreet LinkedIn presence supporting your strategically planned executive job search: Continue reading “5 Tips for Executives to Maximize LinkedIn”