Why You’ll Benefit From Using LinkedIn Publishing for Your Job Search

LinkedIn Publishing PlatformIf you haven’t tried LinkedIn’s Publishing platform for your job search, you’re missing a HUGE opportunity to promote your personal brand and leadership skills to employers.

There’s no limit to the topics or volume of posts allowed per user, and with an international recruiting audience ready at your virtual feet, there’s no reason to hold back!

Still hesitant? Consider these near-instant benefits to your job search from publishing:

1 – LinkedIn will help promote your Publishing activity.

When your connections log into the site, they’ll get a notification about your new post – and this may inspire them to pass it along via social media and share it throughout LinkedIn. Keep in mind this is a double-edged sword: in the same manner as your articles are promoted, others’ posts will appear in your notifications feed. (There’s no way to turn these messages off.)

You can push your message further into cyberspace, of course, through Twitter, Pinterest, Facebook, and any other social media venue, and also post your article in Groups.

2 – You’ll widen your audience through Google and other search engines.

Remember – you’re not just publishing an article, you’re promoting your expertise to employers and your industry. Similar to your Profile, the more keywords you include (in your article Headline) will draw traffic from search engines and social media.

This means you’ll get substantial exposure from both inside and outside the site. If you’re “writing what you know” (which is LinkedIn’s publishing platform mantra), you’ll gain a new audience and spotlight for your skills, particularly from recruiters, who are often avid search engine users.

Case in point:  my post entitled “Is It a Good Idea to Add a Consulting Job on LinkedIn When You’re Unemployed?” appeared on page 1 of Google within just days of publication.

3 – You’re already spending time on LinkedIn – where employers are hunting for your talents.

One of the best advantages to being active on LinkedIn is the exposure to recruiters sourcing candidates with your expertise. If you’re also using the Publishing Platform, you’ll be in an even better position to stand out among other candidates. Posts stay on your Profile and are shown in your activity, so there’s no way employers can miss them. If you have a change of heart about your Publisher article, LinkedIn says you can delete it.

Of course, I recommend some keyword and industry research BEFORE you publish in order to maximize your results. For example, these topics could be relevant for executive job seekers:

Supply Chain Executive

  • 2 ways to cut procurement costs in your global supply chain
  • How international sourcing can speed up your operation

IT Director

  • Cloud storage in your IT operation: how much is enough?
  • 3 reasons your disaster recovery plan could fail during a hurricane

Try to post at least twice per month to keep your articles in rotation. Stumped for new ideas? Look at hot-button issues facing your target employers and then design your posts to show how you’d solve these problems (similar to an interview answer).

Of course, you should ALWAYS ensure your LinkedIn Publishing activity supports (vs. damages) your job search. Even though you can delete a post, other members could find a way to archive it or quote you. 

Write your LinkedIn article in a positive, professional tone – avoiding rants or subjects designed to provoke an argument. Ensure the content aligns with your personal brand, thoroughly proofread it for typos and missed words, and ask trusted colleagues to look it over.

Happy publishing!

Executive Resume Writer

Need a competitive edge in your job search? As an award-winning executive resume writer, I create branded, powerful resumes and LinkedIn Profiles that position you as the #1 candidate.

My clients win interviews and top C-suite, EVP, VP, and Director positions at Fortune 500 firms, niche companies, start-ups, and emerging industry leaders, using powerhouse documents and executive job search techniques tailored to today’s job market.

Get in touch with me to experience the outstanding results I can bring to your transition.

– Laura Smith-Proulx, CCMC, CPRW, CPBA, TCCS, COPNS, CIC, CTTCC

5 Keys to Winning Your Next Executive Job

How to win executive jobMoving up to the corner office – or seeking a change in your executive role?

If you haven’t stayed on top of the latest trends in the competitive world of executive job search, prepare to be surprised! 

A strong social media presence, keyword-rich executive resume, cutting-edge search methods, and intensive follow-up are now required to land a choice leadership position.

Here are 5-must-know trends and search tips to help you access and win your next executive opportunity:

Continue reading “5 Keys to Winning Your Next Executive Job”

How to Choose the Right LinkedIn Photo

LinkedIn HeadshotSo you’ve added a solid Summary, Headline, and Experience to your LinkedIn Profile. What’s next?

A great headshot that exudes leadership qualities, conveys confidence, and makes employers eager to meet you.

If you’re unsure how to select a photo for your LinkedIn Profile, you have plenty of company. Many job seekers pull in a hastily cropped family photograph or select a picture with a vacation scene, rather than taking the time to use the right LinkedIn headshot.

However, just like your best interview suit or a powerfully written Profile, a positive, personality-infused LinkedIn photo can make a great first impression. These tips will help you avoid a LinkedIn photo disaster (especially the kind that turns off potential employers): Continue reading “How to Choose the Right LinkedIn Photo”

What Does Your LinkedIn Photo Say About Your Executive Brand?

executive linkedin photoAfter seeing too many executive photos on LinkedIn that look like a hunting party or golf club outing, I have to ask:

What message are you trying to send with your headshot?

Omitting a LinkedIn photo isn’t a good idea, because many users prefer to connect with others who’ve provided an image.

However, if your headshot makes others reluctant to network with you or persuades recruiters to pass you by, it’s worth a second look. Ask yourself these questions to gauge the effectiveness of your Profile photo:

Continue reading “What Does Your LinkedIn Photo Say About Your Executive Brand?”

7 Phrases to Delete From Your LinkedIn Profile

An interesting practice has appeared among LinkedIn Profiles, where phrases taboo on resumes (like self-motivated team player) are creeping back into job hunter credentials.

Unfortunately, these mundane phrases can make it difficult for you to maximize LinkedIn for your job search. Why? Employers have to see past these overused terms in order to even FIND your value proposition.

With a little ingenuity, however, you can pull the lackluster phrases out of your Profile and replace them with powerful writing attuned to your personal style and energy.

Here are some of the worst offenders lurking among LinkedIn Profiles, along with suggestions for alternative wording: Continue reading “7 Phrases to Delete From Your LinkedIn Profile”

How to Answer the ‘Tell Me About Yourself’ Interview Question

Tell Me About YourselfAmong the top interview questions you must be prepared to answer, “Tell me about yourself!” strikes dread in the hearts of most job seekers.

Whether you’ve been on a leadership job hunt for some time, or this is your first job search effort in years, this query can throw you for a loop while you try to figure out the best response.

If this question always catches you by surprise, consider preparing for your interview with 3 critical steps to increase your confidence and effectiveness: Continue reading “How to Answer the ‘Tell Me About Yourself’ Interview Question”

Is Your LinkedIn Photo a Joke?

LinkedIn Photo crazy

Wondering why everyone else is getting great results off LinkedIn – while you’re waiting for your turn?

I don’t know you, but I’ll take a guess – your photo is probably terrible.

How could I possibly know this? I’ve talked too often with the frustrated job seeker who, disenchanted with LinkedIn, says he or she believes “LinkedIn doesn’t work.”

This is nearly always the person with a major photo disadvantage.

So what’s the best way to figure out if you’re due for a photo upgrade? Read on for some common signs of a LinkedIn Photo mishap: Continue reading “Is Your LinkedIn Photo a Joke?”