Trying to become more prominent or “findable” in employer LinkedIn searches?
Forget about customizing your LinkedIn Profile URL.
A common misconception among LinkedIn users (and even experts), changing your LinkedIn Profile URL doesn’t affect your findability inside the site.
Repeat – it has NO effect on being found by a recruiter or user trolling LinkedIn for candidates with your skills. Why?
Simple: it’s a web address, accessible only from OUTSIDE of LinkedIn. Therefore, it will help your search engine SEO, but not your LinkedIn SEO.
On the other hand, keyword strategy for your LinkedIn Headline, Job Titles, and other important sections can make a huge difference in being found inside the site by employers.
Here’s some examples that illustrate this point: Continue reading