Invariably, when executives try to figure out how to stand out in the job search, the subject of cover letters comes up – followed by confusion. Do you really need a cover letter for each executive job application? How can you be sure that employers are actually reading the letter you’re so carefully crafting?
Is it a myth that a cover letter can distinguish you in the executive job search? Here are 3 key points to consider when it comes to the cover letter question:
1 – Yes, cover letters are read by (some) employers.
However, this varies among different companies and their hiring practices. This informal survey from About.com shows some hiring managers are emphatic that a great cover letter will boost your chances of being selected for a choice interview. Studies in the careers industry also consistently nearly two-thirds of hiring authorities read cover letters, and of that group, nearly 50% consider them crucial. You’ll never know at the outset which third of hiring managers you’re dealing with, of course. Therefore, it’s better to be prepared with a strong personal brand message encapsulated in a cover letter, than to lose out on a great opportunity. Continue reading