The 5 Most Worthless Phrases in Your LinkedIn Headline

LinkedIn HeadlineYour LinkedIn Headline is arguably the most important piece of real estate within your Profile.
Yet, many LinkedIn users remain confused how to best use the Headline or how to optimize it for maximum site traffic.

LinkedIn’s search algorithm ranks your Headline as the top indexed field in your Profile (second only to your name). In other words, out of all the data on your Profile, this field is weighted most heavily in user searches.

Therefore, you’ll want to consider carefully what you use in this field (and avoid using the default value, which is your current job title).

In addition, your Headline is first piece of information others will see when communicating with you! You only have to navigate LinkedIn briefly to see other Headlines displayed prominently under their names in nearly every part of the site.

Here, then, is a list of the most meaningless words you can put in your Headline (unfortunately, these were found in actual Profiles), plus some suggestions for stronger alternatives:
Continue reading “The 5 Most Worthless Phrases in Your LinkedIn Headline”

Executive Resume Trends for 2017

executive_resume_trends_2017If 2017 is anything like 2016, we’ll be bombarded with sound bites, powerful memes, and intense communications messages.

And by incorporating these concepts into your resume (even in a conservative field), you can use the same methods to make a powerful impression on employers.

No matter your industry or position, employers and recruiters will be performing a fast scan of your executive resume to get a feel for your credentials, career history, and social media presence.

Make their job easier by following 2017 resume trends, ensuring you’re making your mark and taking the best opportunity to shine among your job-searching competition:  Continue reading “Executive Resume Trends for 2017”

5 Executive Resume Writing Secrets Used by Experts

Starting to write your executive resume?

You might feel overwhelmed by the amount of information needed to produce a standout document – especially if you have decades of experience to cover.

Take a step back to look at your value proposition and contributions from throughout your career, framing your story step by step. Not only will this aid you in writing your resume succinctly and clearly, but you’ll be in better shape when it comes to fielding interview questions.

Consider using these 5 tactics to mine for career and personal branding in an executive career (the same steps employed by professional resume experts): Continue reading “5 Executive Resume Writing Secrets Used by Experts”

How to Choose the Right LinkedIn Photo

LinkedIn HeadshotSo you’ve added a solid Summary, Headline, and Experience to your LinkedIn Profile. What’s next?

A great headshot that exudes leadership qualities, conveys confidence, and makes employers eager to meet you.

If you’re unsure how to select a photo for your LinkedIn Profile, you have plenty of company. Many job seekers pull in a hastily cropped family photograph or select a picture with a vacation scene, rather than taking the time to use the right LinkedIn headshot.

However, just like your best interview suit or a powerfully written Profile, a positive, personality-infused LinkedIn photo can make a great first impression. These tips will help you avoid a LinkedIn photo disaster (especially the kind that turns off potential employers): Continue reading “How to Choose the Right LinkedIn Photo”

How to Convey Your Leadership Brand in Your LinkedIn Profile

Put together a barely-there LinkedIn Profile, but you’re not sure how to expand it or make it stronger?

Nearly every executive I speak with laments the lack of time and ideas for creating an engaging, interesting LinkedIn presence.

Yet, all it takes is a quick glance at your Profile, changing it section by section, until you’re happy with the final result.

Try these strategies for building a strong, relevant portrait of your executive competencies on LinkedIn:

Continue reading “How to Convey Your Leadership Brand in Your LinkedIn Profile”

3 Ways to Update Your LinkedIn Profile on The Sly

 

Want to use LinkedIn for your job search, but afraid that your employer will find out?

Worried that your boss or colleagues will react to changes in your Profile?

You probably know there’s no way to make your LinkedIn Profile 100% private; however, these tips will help you update LinkedIn during your job search – without giving yourself away: Continue reading “3 Ways to Update Your LinkedIn Profile on The Sly”

What Does Your LinkedIn Photo Say About Your Executive Brand?

executive linkedin photoAfter seeing too many executive photos on LinkedIn that look like a hunting party or golf club outing, I have to ask:

What message are you trying to send with your headshot?

Omitting a LinkedIn photo isn’t a good idea, because many users prefer to connect with others who’ve provided an image.

However, if your headshot makes others reluctant to network with you or persuades recruiters to pass you by, it’s worth a second look. Ask yourself these questions to gauge the effectiveness of your Profile photo:

Continue reading “What Does Your LinkedIn Photo Say About Your Executive Brand?”

7 Phrases to Delete From Your LinkedIn Profile

Have you noticed? 

Phrases long considered taboo on resumes (like “self-motivated team player”) are making their way back into LinkedIn Profiles – and the outcome isn’t good.

Phrases to delete from your LinkedIn ProfileThese mundane phrases only make it more difficult for employers to see your ROI as a candidate! They have to look past these overused terms to even FIND your unique value proposition.

With a little ingenuity, however, you can pull the lackluster phrases out of your Profile and replace them with powerful writing attuned to your personal style and energy.

Here are some of the worst offenders lurking among LinkedIn Profiles, along with suggestions for alternative wording:

1 – Accomplished professional.

If this is really true, then show (don’t tell!) your readers about it. This phrase is likely to prompt more annoyance from employers than appreciation.

Instead, consider using a sentence or phrase that speaks specifically to your achievements and career stature, as shown here:

  • Sales rep distinguished by closing 153% of quota in 2017
  • IT Director heading millions in outsourcing contracts at global banks

In addition, you can add accomplishment data (right in the Summary) that cuts to the heart of what you do and why you’re good at it, with sentences such as these:

  • Sales manager honored for coaching 3 Top Producers
  • Operations manager promoted for increasing production line efficiency

2 – Results-driven.

Most companies plan on hiring someone who fits this description, and they weed out anyone who doesn’t perform to their expectations. It’s almost to your detriment to point this out in your Profile.

You might try adding information that actually PROVES your drive for results, with mention of how you’ve earned a promotion in just 6 months, or the ways in which your performance has outpaced that of your peers.

3 – Exceptional communicator.

The trouble with this phrase is that it’s not only tough to prove, but that the person using it often misspells one or more words (really).

Since your LinkedIn Profile gives you plenty of opportunity to demonstrate your writing skills, you’ll have the opportunity to convey complex concepts or perhaps distill a major project into a short description… both of which would speak louder about your communications skills than this phrase ever will.

4 – Proven success.

Well, employers would hope so. After all, why mention your success unless you have some proof to back it up?

Here’s where you’re better off noting some metrics, as in:

  • Exceeded quota for 7 out of past 8 years
  • Brought company to 87% market share
  • Met 100% of project budget constraints despite limited resources

These achievements can help online readers understand the scope of your work and the reasons behind your career progression.

5 – Experienced.

Ahem… of COURSE you are.

Even worse, successful experience is so redundant you’re wasting space and LinkedIn keyword optimization by even thinking of these phrases.

One way to replace this word is to simply specify the number of years you’ve worked in the industry.

However, be careful here:  16 years of experience in sales doesn’t quite have the same ring as Generated 27% average over-quota revenue throughout progressively challenging sales roles.

6 – Responsible for.

Just like a resume, there is no reason to clutter the landscape of your Profile with a phrase that is largely assumed.

Rather than use this phrase, you can just skip to the relevant facts (managed $4.2M budget, oversaw 12-state region, supervised staff of 35) and save everyone’s time.

7 – Microsoft Word skills.

Unless you’re targeting an entry-level or editing job, there’s no advantage to listing basic skills possessed by nearly all applicants. In fact, employers might be more surprised if you lack these capabilities.

Instead, research target jobs for desirable skills and keywords that can help pull in traffic from recruiters seeking specific competencies.

By taking a long look at your LinkedIn Profile, you should be able to see if you’re committing the SAME mistakes that have been appearing on resumes for years.

If so, it’s time to refresh your approach and provide specific details on the high points of your career—information that others can readily relate to (and even use to hire you) from your LinkedIn Profile.

Executive Resume Writer

Need a competitive edge in your job search? As an award-winning executive resume writer, I create branded, powerful resumes and LinkedIn Profiles that position you as the #1 candidate.

My clients win interviews and top C-suite, EVP, VP, and Director positions at Fortune 500 firms, niche companies, start-ups, and emerging industry leaders, enjoying the competitive advantage of powerhouse documents and executive job search techniques tailored to today’s job market.

Get in touch with me to experience the outstanding results I can bring to your transition.

– Laura Smith-Proulx, CCMC, CPRW, CPBA, TCCS, COPNS, CIC, CTTCC

The 7 Executive Resume Trends Crucial to Your Job Search

What To ExpectIs this your year to land a new executive job?

You’ll need to be ready with a fresh executive resume tuned to current trends.

This is especially important if you’ve tried to add executive experience to your old resume, without thinking strategically about your presentation or considering how your story appears to employers.

These tips outline what you’ll need to do (and know) about executive resumes  — with fresh insight on next-generation, professional resume writing trends: Continue reading “The 7 Executive Resume Trends Crucial to Your Job Search”

Are These LinkedIn Problems Affecting Your Job Search?

Frustrated with your LinkedIn results?

Does any of this sound familiar?linkedin slow job search

  • You send LinkedIn messages to others, but they don’t respond
  • You’ve filled in your LinkedIn Profile, but you’re not sure it represents you or your brand
  • You see a stream of Congratulations messages for others (who’ve landed jobs that should go to you)

Take a look at these common dilemmas and resolutions:

1 – You put in the minimum effort when writing your LinkedIn Profile.

Continue reading “Are These LinkedIn Problems Affecting Your Job Search?”