Category: social media

Executives, Are You Rejecting LinkedIn Connection Requests?

Declining requests to connect because you “don’t know” other users? It’s time to reconsider.

LinkedIn isn’t a tell-all social media site (like Facebook, where you’re often judged by the quality of the company you keep).

Instead, think of the site as a massive, ongoing business networking meeting, where the more people you reach, the more exposure you’ll receive as a leader and executive job seeker. 

Online networking can be a boon for your executive job search – and the sooner you change your approach, the faster you could land a new job. Here are 5 reasons to quit rejecting connection requests on LinkedIn, particularly if you’re in the market for a new leadership opportunity: Continue reading “Executives, Are You Rejecting LinkedIn Connection Requests?”

5 Keys to Winning Your Next Executive Job

How to win executive jobMoving up to the corner office – or seeking a change in your executive role?

If you haven’t stayed on top of the latest trends in the competitive world of executive job search, prepare to be surprised! 

A strong social media presence, keyword-rich executive resume, cutting-edge search methods, and intensive follow-up are now required to land a choice leadership position.

Here are 5-must-know trends and search tips to help you access and win your next executive opportunity:

Continue reading “5 Keys to Winning Your Next Executive Job”

The 5 Most Worthless Phrases in Your LinkedIn Headline

LinkedIn HeadlineYour LinkedIn Headline is arguably the most important piece of real estate within your Profile.
Yet, many LinkedIn users remain confused how to best use the Headline or how to optimize it for maximum site traffic.

LinkedIn’s search algorithm ranks your Headline as the top indexed field in your Profile (second only to your name). In other words, out of all the data on your Profile, this field is weighted most heavily in user searches.

Therefore, you’ll want to consider carefully what you use in this field (and avoid using the default value, which is your current job title).

In addition, your Headline is first piece of information others will see when communicating with you! You only have to navigate LinkedIn briefly to see other Headlines displayed prominently under their names in nearly every part of the site.

Here, then, is a list of the most meaningless words you can put in your Headline (unfortunately, these were found in actual Profiles), plus some suggestions for stronger alternatives:
Continue reading “The 5 Most Worthless Phrases in Your LinkedIn Headline”

3 Ways to Update Your LinkedIn Profile on The Sly

 

Want to use LinkedIn for your job search, but afraid that your employer will find out?

Worried that your boss or colleagues will react to changes in your Profile?

You probably know there’s no way to make your LinkedIn Profile 100% private; however, these tips will help you update LinkedIn during your job search – without giving yourself away: Continue reading “3 Ways to Update Your LinkedIn Profile on The Sly”

3 Must-Use Social Media Sites for Job Seekers in 2015

social media job search

In 2015 and beyond, your success in job search will depend on more than a stellar resume and sharp interviewing skills.

The often-overlooked component? 

Your social media presence.

Whether you realize it or not, these top 3 social media sites (and your participation on them) can make or break your job search.

Here’s how to join and leverage them during your 2015 job hunt – along with tips for expressing your personal brand on each one:

1 – LinkedIn.

LinkedIn, the original go-to site for recruiters, is still a preferred choice among many employers. Without a LinkedIn Profile, your job search is a nonstarter – so if you don’t have one, or it’s minimally filled-in, get going!

Employers are drawn to LinkedIn for the sheer volume of professionals using it, plus the ability to search for you by keyword (skills, geographic location, name, and credentials). Therefore, you’ll want to populate your Profile with this data as soon as possible. Other insider tips for your best use of LinkedIn: Continue reading “3 Must-Use Social Media Sites for Job Seekers in 2015”

How to Stop Your Work Anniversary Notifications on LinkedIn

Annoyed with the flood of “Congratulations!” notes on LinkedIn every time your work anniversary rolls around?

Try removing the Months on your jobs in the Experience section. Navigate to the job on LinkedIn, click the pencil icon to edit the dates, and select “Choose” instead of specifying the month. Hit Save and you’re done!

I have to admit – I typically use just years, rather than a month/year combination in my executive and professional resumes, which is why I rarely encounter issues like this one.

But I digress… don’t stop at this change if LinkedIn isn’t producing the results you want.

Tune your Profile to your advantage with these tips:

Trash These 7 Phrases on Your LinkedIn Profile

Make Your LinkedIn Photo Shout Your Personal Brand

Update Your LinkedIn Profile on The Sly

Write a Memorable, Knockout LinkedIn Profile Summary

Take These 5 Worthless Phrases OUT of Your LinkedIn Headline

Is Your LinkedIn Photo a Joke? Change It!

Avoid the #1 LinkedIn Headline Mistake

In a nutshell, use the right type of message and content on LinkedIn to attract your target audience and keep the focus where you want it: on your qualifications.

Executive Resume Writing Services

Need a competitive edge in your job search? My clients win interviews at Fortune 500 firms including Citibank, Google, Disney, and Pfizer, plus niche companies, start-ups, and emerging industry leaders.

As an award-winning executive resume writer and a former recruiter, I create branded, powerful resumes and LinkedIn Profiles that position you as the #1 candidate.

Get in touch with me to experience the outstanding results I can bring to your career transition.

– Laura Smith-Proulx, CCMC, CPRW, CPBA, TCCS, COPNS, CIC, CTTCC

How to Add Your Success Stories on LinkedIn for Better Traffic

linkedin_success_storiesHave you noticed that your resume content and achievements are often too long to fit into your LinkedIn Profile?

Despite the ease of uploading content into LinkedIn, there’s no way around the limitations (2,000 characters – including spaces!) available for each job.

However, if you get smart about keyword strategy and learn to condense your career story, you’ll fit it all in – AND get rewarded with more traffic on the site.

Here’s how to describe your achievements, add keywords, and attract more interest from employers, while condensing your content on LinkedIn: Continue reading “How to Add Your Success Stories on LinkedIn for Better Traffic”

How to Double – And Triple! – Your LinkedIn Traffic With SEO

LinkedIn_SEOBuilt a LinkedIn Profile that doesn’t seem to be “working” for your job search?

You might not be drawing enough traffic to it.

Years ago, I realized that applying Search Engine Optimization (SEO) techniques on my Profile attracted more traffic. Applying my knowledge of web SEO and database optimization, I was able to draw a sizable audience on LinkedIn, with just a few tweaks based on what I noticed in the site’s search algorithms.

The good news? I’ve figured this out so YOU don’t have to — and it’s not as difficult as it sounds. Continue reading “How to Double – And Triple! – Your LinkedIn Traffic With SEO”

What’s The Secret to Getting Hired From LinkedIn? (Part 5: Your Follow-Up)

LinkedIn Follow-upNot sure why LinkedIn isn’t working for your job search? 

If so, you’ll need to check out these strategies used by successful job hunters:

Here’s the last, critical step in getting results from LinkedIn:

5 – You DO need to use LinkedIn for follow-up.

Applying to an online posting (on LinkedIn or elsewhere) is no longer a good idea without some form of follow-up.

If you have any way of finding out the company name, great. If you have any method of getting the hiring manager’s name, excellent!

To access this information, comb through a list of employees at the target company (perform a Company Search on LinkedIn, of course). Identify the most likely person there who would hire you (usually 1 or 2 levels above your ideal job).

Next, read the company’s press and look at what’s going on in the industry. Your mission is to determine their pain points. Why do they need to hire you? What’s happening in this company that requires your expertise?

Then, use the contact name you identified to reach out. Send an email, LinkedIn InMail, or even an FedEx overnight letter. Explain that you applied online and want to follow up, or better yet, explain how you’ve identified the key areas of need at this company, and how you can help.

Whether you’re doing this in reply to an online job announcement, or just looking at likely employers to pursue, the process is the same. See how much more personal and focused you can be with this approach?

In short, if you’re still wondering if you missed the LinkedIn train to job search success, the answer is yes.

Now go out and sharpen your approach with these extra steps to get more employer attention!

Need a competitive edge in your job search?

As an award-winning executive resume writer, I create branded, powerful resumes and LinkedIn Profiles that position you as the #1 candidate – PLUS arm you with the job search tools that will get you hired faster.

My clients win interviews at Fortune 500 firms including Citibank, Google, Disney, and Pfizer, plus niche companies, start-ups, and emerging industry leaders.

Get in touch with me to experience the outstanding results my expertise can bring to your transition.

– Laura Smith-Proulx, CCMC, CPRW, CPBA, TCCS, COPNS, CIC 

Are You Making This Critical Mistake on LinkedIn?

LinkedIn MistakeDumping your resume content straight into each section of LinkedIn—and calling it done?

If you’re still assuming that your resume will stand in for your Profile, you’re doing yourself (and your job search) a disservice.

Here’s why: your resume might be well-written and contain solid achievements—but that doesn’t mean it was developed for online reading or recruiter searches.

Here are 3 compelling reasons that plopping your resume into LinkedIn is a significant mistake: Continue reading “Are You Making This Critical Mistake on LinkedIn?”