How to Write a High-ROI, Branded Cover Letter

Writing Cover LetterIn my work as an executive resume writer, I often have the opportunity to work with leadership candidates on thoughtful cover letters and resumes, so I enjoyed talking with Leslie Stevens-Huffman of Dice.com for her insightful article, 10 Ways to Screw Up Your Cover Letter.

As she notes, your job search can stall if your cover letter fails to show your value or if you obviously haven’t taken the time to learn about the employer’s business.

Unfortunately, the job market still abounds with cover letters that look like templates – or that only rehash the resume (even at an executive level!).

So… what SHOULD you do when putting together a compelling cover letter? Try these tips for a powerful, standout document that cuts to your ROI and exemplifies your personal brand: Continue reading

How to Write a CFO Resume That Reflects Your Leadership Brand

cropped-financialteam.jpgPursuing your next step up the career ladder as CFO or Controller?

Your CFO resume must connect the dots from tactical details, such as financial reporting or systems, to strategic advisor and CEO partner.

By showing examples of strategic decision-making and forecasting, IT oversight, performance recommendations, and Board influence, your CFO resume will position you to compete against other contenders for a C-suite role.

Here’s how to present your value proposition on a powerful, effective CFO resume: Continue reading

Is Your LinkedIn Photo a Joke?

LinkedIn Photo crazy

Wondering why everyone else is getting great results off LinkedIn – while you’re waiting for your turn?

I don’t know you, but I’ll take a guess – your photo is probably terrible.

How could I possibly know this? I’ve talked too often with the frustrated job seeker who, disenchanted with LinkedIn, says he or she believes “LinkedIn doesn’t work.”

This is nearly always the person with a major photo disadvantage.

So what’s the best way to figure out if you’re due for a photo upgrade? Read on for some common signs of a LinkedIn Photo mishap: Continue reading

3 Ways to Boost Your Personal Brand With Resume Headlines

executive_resume_headlinesNeed to convey your leadership effectiveness in your executive resume?

Building a strong, personally branded leadership resume is easier than you might think.

 

The trick? Think in terms of headlines.

Headlines, or taglines, in executive resumes are a simple concept that can help you write about yourself, helping steer employers toward notable accomplishments that prove your value.

Try these headline tips to inject your executive resume with a dose of power and confidence: Continue reading