What’s The Secret to Getting Hired From LinkedIn? (Part 5: Your Follow-Up)

LinkedIn Follow-upNot sure why LinkedIn isn’t working for your job search? 

If so, you’ll need to check out these strategies used by successful job hunters:

Here’s the last, critical step in getting results from LinkedIn:

5 – You DO need to use LinkedIn for follow-up.

Applying to an online posting (on LinkedIn or elsewhere) is no longer a good idea without some form of follow-up.

If you have any way of finding out the company name, great. If you have any method of getting the hiring manager’s name, excellent!

To access this information, comb through a list of employees at the target company (perform a Company Search on LinkedIn, of course). Identify the most likely person there who would hire you (usually 1 or 2 levels above your ideal job).

Next, read the company’s press and look at what’s going on in the industry. Your mission is to determine their pain points. Why do they need to hire you? What’s happening in this company that requires your expertise?

Then, use the contact name you identified to reach out. Send an email, LinkedIn InMail, or even an FedEx overnight letter. Explain that you applied online and want to follow up, or better yet, explain how you’ve identified the key areas of need at this company, and how you can help.

Whether you’re doing this in reply to an online job announcement, or just looking at likely employers to pursue, the process is the same. See how much more personal and focused you can be with this approach?

In short, if you’re still wondering if you missed the LinkedIn train to job search success, the answer is yes.

Now go out and sharpen your approach with these extra steps to get more employer attention!

Need a competitive edge in your job search?

As an award-winning executive resume writer, I create branded, powerful resumes and LinkedIn Profiles that position you as the #1 candidate – PLUS arm you with the job search tools that will get you hired faster.

My clients win interviews at Fortune 500 firms including Citibank, Google, Disney, and Pfizer, plus niche companies, start-ups, and emerging industry leaders.

Get in touch with me to experience the outstanding results my expertise can bring to your transition.

– Laura Smith-Proulx, CCMC, CPRW, CPBA, TCCS, COPNS, CIC 

Are You Making This Critical Mistake on LinkedIn?

LinkedIn MistakeDumping your resume content straight into each section of LinkedIn—and calling it done?

If you’re still assuming that your resume will stand in for your Profile, you’re doing yourself (and your job search) a disservice.

Here’s why: your resume might be well-written and contain solid achievements—but that doesn’t mean it was developed for online reading or recruiter searches.

Here are 3 compelling reasons that plopping your resume into LinkedIn is a significant mistake: Continue reading

Trying to Make Your LinkedIn Profile Private? It Won’t Happen

Trying to keep your LinkedIn Profile information hidden from the prying eyes of your boss or colleagues?

To paraphrase an old advertising slogan:  Sorry, Charlie. There’s no way to add information on LinkedIn and prevent it from being seen.

The confusion arises when LinkedIn users see the option for a Public Profile and believe its purpose is to lock down information. (It’s actually a way to prevent access to your Profile from outside of LinkedIn or by users with no LinkedIn account.)

Even the information from LinkedIn’s Help Center makes it clear that you can’t prevent access to your Profile… yet the myth of “privacy” continues to exist. Just Google “How to make LinkedIn Profile private” and you’ll see the same misinformation, over and over.

Here’s 5 reasons why your LinkedIn data is (almost) always 100% public:

1) The Public Profile doesn’t do what you think it does.

LinkedIn offers you the option of a privacy option for your Public Profile. Again, this is for the URL TO YOUR PROFILE, not the Profile itself! Continue reading

The #1 Misconception About LinkedIn SEO

Customizing LinkedIn URL SEO

Trying to become more prominent or “findable” in employer LinkedIn searches?

Forget about customizing your LinkedIn Profile URL.

A common misconception among LinkedIn users (and even experts), changing your LinkedIn Profile URL doesn’t affect your findability inside the site.

Repeat – it has NO effect on being found by a recruiter or user trolling LinkedIn for candidates with your skills. Why?

Simple: it’s a web address, accessible only from OUTSIDE of LinkedIn. Therefore, it will help your search engine SEO, but not your LinkedIn SEO.

On the other hand, keyword strategy for your LinkedIn Headline, Job Titles, and other important sections can make a huge difference in being found inside the site by employers.

Here’s some examples that illustrate this point:  Continue reading