3 Reasons to Use LinkedIn Publishing for Your 6-Figure Job Search

linkedinonphoneHaven’t tried LinkedIn’s Publishing platform for your job search?

You’re missing a HUGE opportunity to promote your personal brand for a new CXO or leadership role.

There’s no limit to the topics or volume of posts allowed per user, and with an international recruiting audience ready at your virtual feet, there’s no reason to hold back!

Still hesitant? Consider these near-instant benefits to your job search from publishing: Continue reading

How to Write a High-ROI, Branded Cover Letter

Writing Cover LetterIn my work as an executive resume writer, I often have the opportunity to work with leadership candidates on thoughtful cover letters and resumes, so I enjoyed talking with Leslie Stevens-Huffman of Dice.com for her insightful article, 10 Ways to Screw Up Your Cover Letter.

As she notes, your job search can stall if your cover letter fails to show your value or if you obviously haven’t taken the time to learn about the employer’s business.

Unfortunately, the job market still abounds with cover letters that look like templates – or that only rehash the resume (even at an executive level!).

So… what SHOULD you do when putting together a compelling cover letter? Try these tips for a powerful, standout document that cuts to your ROI and exemplifies your personal brand: Continue reading

What’s The Secret to Getting Hired From LinkedIn? (Part 5: Your Follow-Up)

LinkedIn Follow-upNot sure why LinkedIn isn’t working for your job search? 

If so, you’ll need to check out these strategies used by successful job hunters:

Here’s the last, critical step in getting results from LinkedIn:

5 – You DO need to use LinkedIn for follow-up.

Applying to an online posting (on LinkedIn or elsewhere) is no longer a good idea without some form of follow-up.

If you have any way of finding out the company name, great. If you have any method of getting the hiring manager’s name, excellent!

To access this information, comb through a list of employees at the target company (perform a Company Search on LinkedIn, of course). Identify the most likely person there who would hire you (usually 1 or 2 levels above your ideal job).

Next, read the company’s press and look at what’s going on in the industry. Your mission is to determine their pain points. Why do they need to hire you? What’s happening in this company that requires your expertise?

Then, use the contact name you identified to reach out. Send an email, LinkedIn InMail, or even an FedEx overnight letter. Explain that you applied online and want to follow up, or better yet, explain how you’ve identified the key areas of need at this company, and how you can help.

Whether you’re doing this in reply to an online job announcement, or just looking at likely employers to pursue, the process is the same. See how much more personal and focused you can be with this approach?

In short, if you’re still wondering if you missed the LinkedIn train to job search success, the answer is yes.

Now go out and sharpen your approach with these extra steps to get more employer attention!

Need a competitive edge in your job search?

As an award-winning executive resume writer, I create branded, powerful resumes and LinkedIn Profiles that position you as the #1 candidate – PLUS arm you with the job search tools that will get you hired faster.

My clients win interviews at Fortune 500 firms including Citibank, Google, Disney, and Pfizer, plus niche companies, start-ups, and emerging industry leaders.

Get in touch with me to experience the outstanding results my expertise can bring to your transition.

– Laura Smith-Proulx, CCMC, CPRW, CPBA, TCCS, COPNS, CIC 

Do You Really Need a Cover Letter For Executive Jobs?

Invariably, when executives try to figure out how to stand out in the job search, the subject of cover letters comes up – followed by confusion. Do you really need a cover letter for each executive job application? How can you be sure that employers are actually reading the letter you’re so carefully crafting?

cover letter for executives

Do you really need a cover letter for executive jobs?

Is it a myth that a cover letter can distinguish you in the executive job search? Here are 3 key points to consider when it comes to the cover letter question:

1 – Yes, cover letters are read by (some) employers.

However, this varies among different companies and their hiring practices. This informal survey from About.com shows some hiring managers are emphatic that a great cover letter will boost your chances of being selected for a choice interview. Studies in the careers industry also consistently nearly two-thirds of hiring authorities read cover letters, and of that group, nearly 50% consider them crucial.  You’ll never know at the outset which third of hiring managers you’re dealing with, of course. Therefore, it’s better to be prepared with a strong personal brand message encapsulated in a cover letter, than to lose out on a great opportunity.  Continue reading