Best Tech Sales Resume Tips to Outdo Your Competition

Pursuing your next career move in technical sales?

Your resume isn’t the list of sales quotas and jargon that it once was – even if that’s what landed your last job.

An effective resume in the technical field for any sales position (Pre-Sales Engineer, Sales Account Representative, Partner Alliances, etc.), must hone in on your sales style, consultative abilities, quantifiable achievements, and span of influence.

Outpace your competition and make a bigger impact on employers with these technical sales resume elements:

1 – Technology Brands.

As seen in this Technical Sales resume example, brand names often capture interest, especially if they reflect the type of technology you’ll want to work with in the future. Therefore, this resume uses a brand name in the first, eye-catching headline. Continue reading

Yes, Virginia, you CAN use color on your resume

(Written tongue-in-cheek one year during the holiday season…)

As long as job hunters have tried to stand out (and feel they need new tricks to do so), there’s been the question of color for a resume.

Way back in the Stone Age when I was a candidate, the big no-no was colored paper. Now, it seems that the concept of color ON a resume is still catching on.

My Careerealism post on resume trends brought this to light very quickly.

While I mentioned several up-and-coming techniques that have helped my resume clients immensely, one hot button seemed to be color.

Should you or shouldn’t you? Answer these questions first:

  • Is your field reasonably cutting-edge (say, technology)?
  • Do you want to spark interest and intrigue among employers?
  • Are you open to open to trying new things? 

If you’ve answered yes to any of these, then resume color might be a great advantage for you.

However, if your idea of novelty is using borders for the first time, then it might be best to hold off on color and rely on shades of gray to spice up your resume. Continue reading

Facing layoff from Cisco? Plan your job hunt strategically

Cisco Systems layoffCisco Systems announced its largest layoff ever in July 2011, and employees are certainly feeling the aftershocks.

With 6,500 staff being cut (up to a 14% drop in its workforce), Cisco has announced that it plans to restructure in order to maintain a competitive position.

If you’re one of those affected by this or other layoffs, what should you do? It’s no secret that professionals have bemoaned the state of the job market now for several years.

Will YOU fare better? Yes (and you can read more here about your chances of finding a job quickly), but you’ll need to map out a plan that is as sound as any project you’ve ever tackled.

Consider that most people going through the shock of a layoff tend to react quickly, aggressively responding to posted jobs without taking time to regroup or prepare a plan. This is at least one main reason behind a job search that drags on for too long.

Then, there’s your competition: even though like Google, Apple, Yahoo, Citrix, and NetApp will be waiting at Cisco’s door to lap up well-qualified talent, there’s no shortage of eager job hunters ready to outdo your search tactics.

Therefore, it pays to take these key steps in your search:

1 – Decide if you’re able to relocate.

One of the biggest decisions you’ll face in the job search is also one that can have the most impact. If you have the ability to put down roots somewhere else, you’ll become a better candidate for other technology companies outside of Cisco—and for recruiters.

2 – Map out your desired targets.

You’ll need to not only identify the best companies for your talent, but also research their needs.

What is going on inside your target companies or industries? What business challenges do they face? And most importantly, how will YOUR skills make a difference there?

When you sit down to write a cover letter directed toward these firms, you’ll be glad you went through this exercise. Spend some time online and within professional journals to extract data on what these companies need, then write directly to their pain points.

3 – Polish your resume – but not in a vacuum.

Yes, your resume needs to be as ready as possible to compete against others, but don’t forget that a large part of what gets someone hired is the reaction they get from employers.

Therefore, it makes sense to circulate your resume among former Cisco colleagues and networking contacts for feedback—ensuring that you haven’t missed anything critical about your skills or projects.

This is true even if you have it professionally written – you’ll want to verify that your resume writer understands technology.

4 – Identify networking venues (online or otherwise) and potential contacts.

Networking doesn’t always mean in-person contact, but the more personal, the better. If you already belong to a professional or trade association, start using these contacts. If you don’t, now’s the time to join one.

Getting involved at either a local or national level in these associations can help boost your visibility, as can joining Groups within LinkedIn. Here, you’ll want to join in professional discussions, but on the subject of technology or engineering topics, NOT to advertise your job search.

Within LinkedIn, you can also use the Advanced People Search function to gather names of potential contacts, either because they work at your target companies or they have some insight to offer. Don’t forget recruiters, either – online networking gives you a good chance to check them out.

5 – Maximize your LinkedIn Profile.

If you’ve ignored your LinkedIn Profile for a while, now’s the time to beef it up. Recruiters like to look carefully at your job titles, education, and critical achievements online before considering you for a potential slot.

You’ll also find (as many of my engineering and leadership clients do) that your interviewers will look you up on the site, and so you’ll want that Profile to be more than ready – with a professional or personal headshot, a powerful Summary, and solid listing of job titles and accomplishments.

Following these 5 tips will give you a strong head start on the competition you’ll encounter, both in the job market at large and from other Cisco employees.  

Even with substantial job market challenges, strategic planning pays off with a faster job search – and a better position on the other end.

CIO Resumes: Mining IT Projects for Strategic Benefit

Are you a rising star in the IT world eager for a shot at the CIO role? Ascending from IT Director or VP takes more than just showing how you’ve leveraged the technology itself: you’ll need to first put yourself in the C-suite on paper.

As described by my recent article in ComputerWorld, most would-be technology executives stumble when it comes to resume writing at the CIO level.

Transitioning your value proposition to reflect officer-ready qualifications requires a significant transition from the traditional, skills-based resume that helped capture your last job in IT.

Here, I’ve included simple steps that can transform your IT resume from mundane, project-by-project details to a leadership brand message designed to land a CIO role.

First, I recommend making a list of the projects you’ve led, then answer the following questions about each one: 
  • What made these initiatives attractive to stakeholders (in terms of ROI)?
  • Were the benefits external or internal to the company (with impact to either the company’s customers or business users)?
  • How did the company leverage the new technologies from a PR standpoint?
  • And last of all, what competitive edge was gained from the project?

Now, take these project details and add specific budget or cost figures to demonstrate scope, as shown by these examples:

“Contributed to $4M total savings by working with regional CEO to incorporate SaaS and cloud technologies…”

“Delivered automation solutions that increased business productivity 43%—even with $300K reduction in operating costs…”

As you can see by these sample phrases from actual CIO resumes, focusing on the bottom line can help decision-makers review your credentials in a more strategic light.

In a future column, I’ll cover CIO resume writing techniques that showcase (and capitalize on) your executive relationships.