As you might expect, I speak with many senior executives and other job hunters on a regular basis. As we review their job search techniques and situation, the common refrain I hear is that they’ve set up a LinkedIn Profile, but then failed to do anything else with it.
In many cases, I find that executives are only peripherally aware that using LinkedIn can help their job search, but they’re not sure what steps to take that will help them leverage it properly.
Here’s the fact that you’ll need to face if you plan to find a job in 2010 or beyond: your online identity is already starting to eclipse your traditional resume.
The proof is in the results, as noted by this article that points out how Oracle’s new CFO was headhunted directly from LinkedIn. And that’s not all: the piece includes more advice on how recruiters can learn more about prospective candidates by using social media to track job hunter activities.
So quit focusing on your resume as the ultimate centerpiece of your search! You can have the most beautiful, well-written resume on the planet–but if it isn’t accompanied by a strong LinkedIn Profile, your efforts will stall quickly.