So you signed up for a LinkedIn account and let the system walk you through adding your information, dutifully populating each field with past jobs, descriptions, education, and so on.
Wait – did you pop your resume profile into the Summary, or add the first few paragraphs of a stiff, boring biography?
If so, you’ve just missed the chance to optimize every one of those 2,000 characters (the Summary limit) that you could be using to draw in recruiters and employers.
LinkedIn officials say that instead of creating a summary that describes you as a great communicator or forward-thinking executive, a keyword-driven suite of short paragraphs and sentences is key to being found by your desired audience.
Here’s why: in addition to the relationship-building factor, LinkedIn is all about searchability! Employers who aren’t award of your reputation as a sharp sales expert or operations turnaround leader will use keywords to find you—and learn more about why they should hire you.
In addition to keywords, you’ll need to make it easy on your readers by using bullet-style sentences and short phrases, which will allow your top competencies and skills to shine.
The Summary isn’t the only place in which to add keywords; your profile is also searchable by the Job Titles, Headline, and Interests that you specify. Here’s where you have the chance to make the high points of your career and achievements stand out.
But wait – there’s one more step! Track how many visitors your profile received (look on your Home page on the right-hand side to find “Who’s viewed my profile?”). Look at this metric on a regular basis to see if your visitor volume is increasing.
Don’t forget – your LinkedIn profile isn’t carved in stone. Tuning your profile over time is a good idea to gauge any changes in your visitor metrics, especially if your career goals evolve or you have fresh information to display.