Cover Letters – The Salutation Line

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Cover letters must always be either addressed specifically or neutrally.

By specifically, I mean using the actual hiring manager’s name if possible, e.g., “Dear Sandra Jones.”

By neutrally, I mean that one should use a general salutation, such as “Dear Hiring Manager” when the name of a hiring manager is not available.

“Dear Sir” or “To whom it may concern” invite speculation and possible rejection. What if the reader is a woman? And actually who is concerned? (Let us not go there.)

When in doubt, proceed with the conservative approach.

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