Archive for category resume strategy

How and why to reframe resume achievements for a better impression

If you’re struggling to convey the magnitude of what you’ve achieved throughout your career, you’re in the same boat with many others. This seems to be the ultimate sticking point for resume writing on many levels… where candidates just can’t make that leap through the WORDS to get to the MESSAGE.

The best way to get employers to take note of what you can do for them, though, is to quantify it and put it in terms that anyone can understand. Again, if this seems tough to do, don’t despair.

I recommend taking a step back and looking at the overall picture when it comes to your work. What projects were you taking on at each company? And what did these projects actually DO for that employer? Cut inefficiency? Increase income? Allow it to compete on a larger scale?

If you can recall the size and scope of different initiatives that you’ve handled, you’re at a good starting point. By scope, I mean budget, number of people affected, and so on.

Your next step is to look at the impact your efforts had on the project, then the effect that this project had on the company. It shouldn’t be hard to do, especially if you had to get involved with stakeholders who had to be convinced that this project was essential to their department, or user that were eager to get to the results stage because they KNEW what effect the project would have.

So… beef up Designed detailed program specifications for businesses in the Western region like this:

First Iteration:
Created detailed technical requirements to support $750K project affecting 12 locations in the Western region.

Second and final iteration:
Supported companywide transition to imaged processing that saved 10 FTEs ($550K annually) by creating detailed technical specifications for $750K project affecting 12 locations in the Western region.

Yes, it’s longer, but the final version of this sentence talks about the context (an impact to the whole company), plus quantifiable achievements that occurred as a result ($550K annual savings), plus the size of the overall effort ($750K).

These figures are the absolute essentials to a strong resume! Plus, they speak directly to employers about your effect on the bottom line, which is a hard message to ignore.

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How to quit rewriting your resume for each job

Several executives have recently sent me their resumes in anticipation of our working together, and one thing struck me from viewing the files: these candidates were already working on versions 10 (and up) of their resumes!

If you find yourself writing and rewriting your resume just to get it to “fit” a particular job description or employer, stop and read this instead.

When you continually rework your presentation to fit someone else’s needs, you’re stepping into reactive mode on your job search, and this doesn’t bode well. For one, tailoring your resume to a particular job opening means that you’re putting yourself at the mercy of employers… reworking, rewriting, and waiting, over and over again.

For another, I DON’T recommend tailoring your resume to each job description. There, I’ve said it. I don’t believe that the “rule” that gets passed around as gospel, where you must have a different resume for each job. Here’s why:

Your value proposition doesn’t change, no matter what job you’re seeking. If your resume eloquently and consisely describes your core brand value and achievements, there’s very little reason to tune it over and over.

The other issue with resume customization is that you’re obviously answering job ads as a search method–and it’s one that I don’t recommend.

Try this instead: build your resume around a specific JOB TYPE, rather than a JOB AD. Say you’re pursuing an Operations Manager role, but you’d also be interested in a Sales Operations job.

Create just 2 resumes for these goals, incorporating different resume presentation (because different audiences will hire for each of these jobs), a unique set of keywords that match each job type, and a value proposition that clearly states qualifications for each target.

Next, create a list of 10 companies where you feel your skills could make a difference in each of these roles. Create a custom letter, find out who the COO is (because that’s the likely hiring manager), and send him or her your focused resume and cover letter for the job you want.

Repeat THIS process over and over – you’ll see a dramatic increase in response and the number of interviews you’ll win.

There – isn’t that simpler than tracking which version of 12 that you’re issuing to a nameless, faceless job ad? Declaring your independence from continual resume reworkis much easier and a much more high-ROI activity than the change-apply-wait cycle you’re already using.

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Lacking a Degree? You’d be Surprised at the Company You Have

I wish I had a dime for every executive or manager who discussed their career situation with me, then said in a hushed voice, “…but there’s something else. You see, I don’t have a degree.”

Invariably, I end up spending at least 10 minutes convincing them that they are NOT alone. It seems I work with more professionals, managers, and even executives all the time who never finished (or started) college, yet were able to ascend the career ladder just the same.

What’s their secret? Not much, actually–unless you count significant strategic contributions, belief in themselves, and just plain old hard work. Maybe no one ever told them they “couldn’t” or “shouldn’t” be doing what they do best!

Put THAT in the back of your mind the next time that nagging doubt about your qualifications sets in.

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Focus on One Career Goal at a Time

It seems that to be successful in many different careers today, it is possible to possess many different skills. Nearly every client that I speak to has enough talent and skill to span at least two career paths!

However, these job seekers should resist the temptation to write a “general resume,” which is the term most people use when marketing all of their skills, and what I call throwing it all out there to see what sticks.

Employers that need to source one particular job type want to see that you convey your qualifications for that role.

My recommendation? Even if you have these great skills, don’t make it harder for the hiring manager to see why they should interview you by giving a too-broad picture of your capabilities.

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Where’s the Story?

About 99% of the self-written resumes I read are focused in one of two areas: job duties and accomplishments. To those people who actually put accomplishment information on the resume, you can skip the next paragraph.

Job responsibilities are the mundane part of any resume, and should be briefly noted. For example, anyone will know that accountants deal with the general ledger and network administrators handle user support. What becomes more interesting are the results of what you do, such as supporting company growth to 1,000+ users or the fact that you launched an initiative that cut corporate expenses by 30%.

Here’s the best part: the story behind the achievements. Think of the context in which you have operated. What situation did you walk into your first day on the job? What challenges did the company face–that meant YOU had to rise to the occasion? What did you do when faced with new goals, and how did you go about completing it?

This is the story that employers want to hear… and I like to find out as well.

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Assessing Relevance

What is relevant information for a resume, anyway? Who decides what is included?

The answers are: Anything related to what you want to do, and the employer. That’s right – the content of a resume is really dictated by what an employer needs. When you include data that is not pertinent to the job at hand, you confuse and distract a hiring manager.

Does the world need to know that you held three jobs as a waiter prior to your career in management? Will an employer be impressed that you published scientific papers on the importance of hydrocarbon gases to the ozone layer in Central America–if you want to attain the rank of CEO? Probably not.

Write down your career goal, and put it in front of you as you draft your resume. Weigh each piece of information against this target… and see what sticks.

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Responsible for…

Doesn’t putting a task on your resume imply that you were responsible for it? I am always amazed at how many times *resume real estate* is wasted with this phrase.

Resume real estate, for those of you who don’t know, is the valuable, prized portion of the page between your name and the end of your document. Those of us in the careers industry thrive on and honor this as sacred ground. Before you laugh, check out my samples.

Instead of boring your reader, think power, as in power verb. Spice up your resume text with a selection from this list.

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What Professional Resume Writers Do… or Why We Are Different From Kinko’s

Most people in career transition that visit my website fully understand why they could use help with “career marketing” services. However, I still receive calls from people who somehow think of a resume as a piece of paper.

A $1,000 bill is a “piece of paper,” too! The power of words, when unleased, is what can make the difference between the value expressed on your resume.

Don’t confuse printing capabilities with career currency; the latter can add more of those $1,000 bills to your salary.

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Resumes for the Colorado Job Market: Demonstrating Proof of Your Performance

If you are a professional seeking employment in our colorful state, you have no doubt polished up your resume to achieve maximum effect on Colorado employers, taking care to prepare a document that will surely pass the classic 10-15 second glance by a hiring manager and win an interview. Or have you?

Here in the land of boom and bust, oil and gas, and both the great and not-so-great times in telecommunications history, employers have weathered the rush of thousands of resumes from job seekers determined to make their next move. However, the number of candidates that make the first pass is considerably smaller than most might realize.

Consider adding these core components to your resume in order to make a stellar first impression on employers in the Colorado jobs marketplace—and to get your phone ringing:

Skip the Fluff.
Or, as is said in the resume industry, “Show, don’t tell.” If you really are self-motivated, dedicated, and innovative, detail this information rather than resorting to these words often used by the masses to market themselves to Colorado employers.

Which makes a stronger impression? “Provided strong customer service and led national projects” or “Slashed marketing expenses 45% by delivering three national relationship management projects on time and under budget.”

By the same token, resorting to a cute graphic will likely irritate rather than wow a hiring manager who is weary of searching for core skill sets.

Strategize.
Skip the objective statement in favor of a summary that shows precisely what you offer an employer. Why use “Seeking a challenging position utilizing my abilities and skills…” when you can give impressive data on your real-world strengths?

Consider that “Visionary, decisive, and strategic operations leader credited with intense profitability by turning around inefficient organizations, driving groundbreaking service initiatives, and achieving quick results that elude others” hardly makes the same statement.

Make use of short, clear, sentence fragments—think marketing copy—throughout the resume to add spice to your message.

Beware the Functional Resume.
Nothing makes an employer who has rode the ups and downs of the Colorado economy look the other way faster. This format, which delineates skill categories in lieu of giving detail on achievements at each job, is past its prime and implies that the job seeker has something to hide.

Grouping your relevant expertise by using keywords appropriate for your profession is a great idea; however, take care to include the classic reverse chronology of your job history for the reader to explore.

Summarize…and summarize some more.
Clarity rules the day! In other words, five-page resumes are history. Don’t expect a prospective employer to read anything resembling a novel, especially when sprinkling the pronoun “I” throughout your document.

While there is no “magic” length, more than eight years of professional experience typically dictates a second page—but not necessarily a third—in the eyes of Colorado employers.

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The Myth of the General Resume

My article on the ineffectivness of a general resume, published on Jobing.com, restates the case for focusing your job search and making it easier for hiring managers to see your value.

Read the full article here: http://denver.jobing.com/news_feature.asp?story=2862.

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